广东潭州国际会展中心总经理乔伊·帕泽

苏希玲

广东潭州国际会展中心（GICEC）何时加入UFI？获得认证的关键因素有哪些？

乔伊·帕泽：事实上，这一次是我们GICEC在UFI 的首秀，但是我们的合作伙伴汉诺威展览公司 （DM）已经是多年的活跃会员。现在，我们已经向UFI提交了申请，在会员资格方面，UFI将有他们自己的执行标准。

当前中国展馆的数量和单体规模都不断扩张。广东潭州国际会展中心的竞争优势和自我定位是什么？

乔伊·帕泽：在建设 GICEC 之前，我们对市场做过充分的调研。正是在此基础上，我们确定了GICEC的定位是向市场提供有针对性的展览设施，而非简单地成为平方数的延伸。我们的场馆选址在市郊绿区，这使得我们可以针对每一个市场需求，进行定制化的规划建设。

展馆的技术参数能满足现有客户的需求，也能满足未来客户的需求。比如说，展厅的承重为10吨/平米。所有的展馆均配备了服务线槽，内置三相电源线（功率达220V）、数据线、水管、冷气管等，可为我们的客户和展商提供良好的服务。还有我们的载荷吊点设计，可以承受100-20000kg的重量。这样的吊点，每个馆有808个。展馆还设计有调车场，可以在布展/撤展期间实现 50，000平米的无缝对接。

此外，我们还将联合政治界、科学界、教育界和工业界的伙伴，包括3家机器人企业（ Kuka、St？ubli、Universal Robots ），4家电气自动化企业（ Phoenix Contact、Pilz、Weidmüller、Harting ），1家系统集成方（IBG），和2家外围企业。

我们 GICEC 的团队将在此基础上，引入德国的成熟标准，并融合中国的创造激情、文化， 共同打造一个高度混合的模式，以客户为中心，兼顾举办方、参展商及观众的需求，持续给国内外的客户提供独一无二的优质服务。我们将打造一种持续改进的文化，在过往经验的基础上不断地学习和完善。

您认为加入UFI将为场馆带来哪些新的业务机会？希望从UFI得到哪些协助？

乔伊·帕泽：我认为成为协会会员有很多好处。我们会积极地参与活动，从国内外的同行身上学习很多的经验，与国际接轨，走在创新的前沿。我们将与世界各地的主办方进行交流，不断引导他们将业务扩展到我们所在的区域，在佛山留下他们的脚印。

When did Guangdong Tanzhou International Convention and Exhibition Center （GICEC） join UFI？ What made this application successful？

Joey Pather： This will be our first show we will attend as GICEC. However， our partner the DM has been an active member for many years. And we also have submitted the application and are waiting for the approval. For the successful application， I think UFI will have their own standards for approval.

Nowadays the number of total venues in China and individual space of each venue are increasing. What are the competitive strength of GICEC and its selfpositioning？

Joey Pather： An extensive analysis of the market has been conducted prior to the construction of the GICEC. And it was decided that our positioning will be one of the purpose built facilities rather than extensive of the square meters. For us to be able to devolve a venue on the green field site， allow us to customize the venue to our every need.

The building is put with technical specifications to meet the needs of todays and future clients. For example， the floor loading capacity is 10 tons/sqm. All halls are equipped with advanced service trenches. These trenches are equipped with 3 phase power to 220 volt， the data line， water and compressed air pipes and enabling the venue to provide services to all our customers and exhibitors. We also have 808 hang points in the ceilings to hold 100-2000kg for each hall. The building was also designed with marshaling yard to handle a build-up/break-down of 50，000 m2 event seamlessly. Besides， we will also build the first robotics and automation academy in China. It will combine the politics， science education and industry together and provide：

Education for students and skilled workers in robotics and automation form Guangdong Province and the grater Pearl River delta； consulting for industrial decision makers in robotics and automation， seminars and conferences during industrial fairs.

It will start with 10 Partners out of the robotics and automation industry： 3 robot companies（Kuka， St？ubli， Universal Robots）， 4 companies with electrical automation （Phoenix Contact， Pilz， Weidmüller， Harting）， 1 Systemintegrator （IBG） and 2 companies with peripherals.

Based on these factors above， we will operate the venue using tried and tested German standards together with Chinese energy， innovation， and culture to develop a high hybrid model.

Our team will focus on customer centricity and always taking care of the needs of organizers， exhibitors and customers to the event. We will also develop a culture of continuous improvement， allowing us to learn and improve on past performances.

How do you expect the UFI membership to contribute to the centers business and new opportunities？ What kind of assistance do you expect from UFI as its members？

Joey Pather： I think being a member of association； your benefit is put into it. We need to be an active member， learn from our colleagues from China and overseas to show we are always keeping up with the latest trends. We will meet organizers from all around the world， that looking to expand their operation into our region and their show footprints to Foshan.