莫等闲，企业要寻“第二曲线”

莫等闲，企业要寻“第二曲线”

“第二曲线”来自于查尔斯·汉迪。不管是企业、个人其实都有个“第二曲线”，每一个人或者每一个企业发展过程中都像一个抛物线一样，当你到了最高峰、志得意满的时候能不能想到应该再有第二曲线，再走第二条路。在原来的路走下去，可能就从高峰下去了，有点像老子《道德经》里面所说的“物壮则老”，这是自然规律。但是谁在没有达到第二高峰的时候就找第二曲线、就找第二种思路？

查尔斯·汉迪说，没有什么人能逃过第二曲线，没有谁能逃过S型曲线。唯一不同的就是曲线的长度，有的可能曲线长、高度高，有的可能会短。问题在于：成功遮住了我们的眼睛。在最高峰的时候，认为自己是最好的，认为自己是最高的，何必要改变，为什么要改变？但要继续原路走下去，就是下坡路。所以说，对所有的企业来说，要自觉地找到第二曲线，这是最重要的。

以海尔为例。当海尔进入“名牌战略阶段”时，很多企业在扩大产量，但是海尔当时就觉得应该抓质量，所以当别人做产量下坡的时候，海尔抓质量开始上来。等着别人都开始抓质量了，海尔就开始做“多元化战略”。当时很多人说，要做专业化，不做多元化，当时喊这个口号的企业实际上现在没有一个不做多元化的。在签订WTO之后入关，海尔又开始转到国际化战略，其他的企业做的是“出口创汇”，而海尔做的却是“出口创牌”。

由此可见，遇到困难解决困难是企业生存发展的方法，而在困难发生之前就可以预先准备，则是真正大企业的选择。山东经济，除了解决问题，预防问题同样重要，亡羊补牢为时不晚。

○ 新兴领域和创新领域成为新的经济增长点。图/刘富国The emerging industry and innovation industry have become to new points of economic growth.

The year 2016 is the beginning year of the “13th Five-Year Plan”. How will the Shandong economy have a good start and a good layout？ At the “Two Sessions” of Shandong which concluded not long ago， the “economic overcapacity and weak self-owned brands of Shandong”were considered as the main challenges for initiating the development of the Shandong economy in 2016.

Faced with the “Addition and Subtraction”，how will Shandong solve the problem？ 8 traditional industries such as coal， iron & steel and the chemical industry are facing severe overcapacity. These industries are also the main fields for the industrial distribution of state-owned enterprises. To solve the problem，we need to start with the production aspect，and to boost the economic development through emancipating the productive forces and promoting competitiveness. Specifically，we are required to clean up zombie enterprises，close down outdated production facilities， focus the development direction on emerging fields and innovation fields， and create new economic growth points. Innovation is needed for building brands. Reforms must be conducted in such fields as the subject， structure and method of financial supply so as to achieve the common development of finance and technology.

Solving the difficulties encountered is the method for an enterprise to survive and develop. Making preliminary preparations prior to the appearance of difficulties is the choice of a real big company. For the Shandong economy， in addition to the equal importance of solving and preventing problems， it's never too late to mend.