Bamboo qualitative rethinking in packaging design

李亚琳

【Abstract】： As a kind of natural material， bamboo since ancient started by a human use， in order to meet all aspects of the production， the life needs， whether in the history of Chinese bamboo culture， the formation of the spiritual culture， or the people's life， has played a large role. British scholar Joseph Needham even said： "east Asian civilization is a bamboo civilization"， in today's society can also see a lot of design practice in based on the traditional bamboo culture in our country， explore the emerging discipline intersection， and trying to traditional art forms and modern artistic technique of expression blend in the areas of exploration bamboo qualitative emerging development space.

【Key words】： Bamboo；natural material

Bamboo culture has a long history in China， now the update of the traditional culture of the new opportunities and challenges. Due to its characteristics of bamboo， however， become a kind of natural environmental protection material， become a "circular economy" era in the important part of the environmental protection material. Bamboo products in China the most complete set of system， including bamboo food， bamboo handicrafts， bamboo rattan furniture fabric， bamboo handicrafts， bamboo charcoal products， etc.， because the bamboo is closely related to people's life， China is also known as "the kingdom of bamboo civilization".

The necessity of bamboo qualitative research use

Although natural bamboo has many advantages， but the development of bamboo has remained at the daily necessities of direction of manufacture as well as some simple household items， not like the wood into the large-scale production and application. In essence， the peak of bamboo timber has gradually receded， today's bamboo has a certain dilemma， bamboo timber market gradually away from the life of people， the development of bamboo is not stable.

First of all， the beauty of bamboo timber was questioned. Now， many consumers have decoration products will promote the historical trend， mainly because of decoration in the history of the people do， too simple， simple， in a sense is regarded as a kind of low attitude towards life. In product form development today， the market pattern to break up and restructuring， products on the market are highly recognized， to good development. Bamboo only change its current form can be in step by step on the path of sustainable development.

Second， traditional art is comparatively backward relative to the development of The Times. Traditional advocate material products in the form of writing is relatively restrained， rarely have a personality change， traditional craft or inherit traditional technique， concise style， the traditional Chinese auspicious patterns， clear product features. Traditional way of creation and expression， as usual， airport， had to contemporary derailment led products， can not directly to meet the requirements of the release of the rapid development， but also failed to give full play to the bamboo unique qualities， to some extent hindered the development of environmentally friendly products.

Finally， the traditional production mode to limit the late development of bamboo products， many of the bamboo resources and didn't get the corresponding planning and management， more sanctions on only Yu Chuanchong handicraft production mode， use simple workshop mode in recent years rapid or not a system of production management modes. Then the traditional manual technology gradually formed in accumulate over a long period， the traditions of a production situation lead to people in new way of generating no more cognitive， and then make the bamboo products lack of innovation， make its have been in the replication of low-cost simplified production.

The feasibility of the bamboo culture in packaging design thinking

1. Bamboo ecological material value

Due to the characteristics of bamboo timber， be the first choice of the green packaging material， it has extremely easily renewable and degradation of two characteristics， the production of bamboo in the world the first in our country， and is referred to as the "kingdom of bamboo. Bamboo is evergreen shallow-rooted plant， often with other species of mixed forests， bamboo grows very quickly， the early three years bamboo is gradually mature and can be used in processing. And bamboo growing conditions are relatively widely， such as the bamboo area of south of the Yangtze river according to provide a good platform for the bamboo industry， consolidate the bamboo as the environmental protection material choice at the same time.

2. Bamboo culture symbols added value

Already through to the Chinese traditional bamboo culture， bamboo is not only a traditional life supplies， craft products of raw materials， is also the important resource for the construction of material civilization resources in our country， and infiltration and condensed in spiritual civilization， forming the unique culture of our country， formed a unique bamboo civilization in China. Su dongpo once said "would rather feed without flesh， cannot ju mozhu"， many ethnic minorities in China， however， bamboo has become a important religious symbols.

Conclusion

Through the bamboo qualitative again in packaging design using the way of thinking， analysis of bamboo qualitative aesthetic ability， can create can meet the needs of function and aesthetic function form of packaging. Has been wedded China's long history culture and bamboo， and has the rich bamboo resources， as long as the rich bamboo would be planning to use， can speak bamboo culture and the perfect combination of packaging design， not only give a person with good feelings， and simple at the same time also will design feeling combined with traditional material， in the environment embody full of bamboo at the same time， also follow the path of sustainable development.