小咖秀：秀出你人生

人生如戏，全靠演技。有了“小咖秀”，一部手机就能让你成为秀场主角。小咖秀的爆红绝不是偶然，它不仅满足了网友的表演欲，更是切合了当下流行的自黑文化。

It may be the case in the real world that show business is only for a select few. But in the world of Xiaokaxiu， a lip-syncing video-making app， you can be the star of your own show， even if only for a minute.

Xiaokaxiu allows users to act out scenes in their favorite TV shows， using the shows soundtrack instead of their own voice. The apps slogan sums up the challenge， “Life is a drama. Only good actors survive it.”

The single-function app is easy to pick up. All you need to do is choose from a list of soundtracks， from the latest TV series or the reality TV programs， make sure your face is in the camera frame and hit “Start”.

What Xiaokaxiu provides is exposure for Internet users aspiring to self-expression. “Its difficult for people to come up with something original on their own. What we did is to provide the script so they can easily be a part of the story，” Han Kun， founder of Xiaokaxius parent company Miaopai， told Tencent Tech.

“Xiaokaxiu strikes right at the heart of the ‘self-deprecating culture among young people—a culture that advocates pleasing others by excessively making fun of oneself，” one writer commented on TechWeb.com.cn. “The effect of the funny acting then rapidly snowballs through all the sharing and downloading on social media.”

Up to 1.2 million videos are created each day on Xiaokaxiu. But that doesnt stop the apps team from planning for the future， in order to avoid sharing the short-lived fame of other “fast food apps”. According to Han， Xiaokaxiu is aiming to be a promotional platform for new TV series， or even a talent scout for potential actors.

现实生活中能成为娱乐圈主角的人简直是凤毛麟角。但是在一款对口型合成视频的应用程序小咖秀的世界里，你就是自己秀场的主角，即使只有一分钟。

小咖秀允许用户表演他们最喜爱的电视节目中的片段，使用的是节目的原声而不是自己的声音。这款应用的口号总结了它的挑战：“人生如戏，全靠演技”。

这款单一功能的应用程序操作很便捷。你只需要从目录中选出一段视频原声，可以是最新电视剧或者真人秀的片段，把脸对准摄像头，按下“开始”就能录制了。

小咖秀所提供的是满足网友表现欲的网络曝光。“人们不擅长做原创内容。我们就主动给用户提供剧本，这样他们就可以不费力气地成为故事中的一员”，韩坤，小咖秀母公司秒拍的创始人，告诉腾讯科技。

TechWeb的网友评论说：“小咖秀契合了当下在年轻人中流行的自黑文化——这是一种有点牺牲自己般的自黑，无所顾忌夸张表演取悦别人的文化。搞怪的表演迅速在社交媒体上产生了滚雪球效应，引来了大量的分享和转发。”

现在每天通过小咖秀上制作出来的视频数量高达120万个。但是卓越的成绩并没有让研发团队止步不前，他们正在对未来进行规划，避免小咖秀重蹈那些昙花一现的“快餐程序”的覆辙。据韩坤讲，小咖秀计划转型成新电视剧的推广平台，或者甚至成为发掘有潜力演员的星探。