澳大利亚一商铺对于“只看不买”实行收费

David Greene

Renée Montagne： And now for our last word in business. And the word today is： showrooming.

David Greene： This is when you go look， look at an item in a store.

Renée： Yeah. You look around， check it out， and then go home and buy the item online.

David： And this practice is making a lot of retailers mad. At a specialty food store in Brisbane， Australia， theyre trying to do something about it. The store has put up a sign saying it will now charge a $5 fee for just looking.

Renée： The sign does not say how that $5 fee will be collected. I mean， so think about it， David. If you dont reach for your wallet to buy something where is the opportunity for the store to get your fee？

David： Good question.

Renée： OK. But the store does make it clear that paying customers need not fear. It says the fee will be returned at the cash register， if a purchase has been made. So， hey， maybe you can buy a $7 jar of jam and get that fee back.

David： Or a pack of gum. Just a pack of gum， or one gum ball.

Renée： Theyll owe you money if they cant figure out how to collect it from the customers.

瑞妮·蒙塔尼：现在到了我们商业新闻的最后点评。今天点评的字眼是：先逛店后网购。

大卫·格林尼：就是你只是去看，去商店看实物如何。

瑞妮：对，你逛一下商店，看一下那件实物，然后回家再上网购买。

大卫：而这样的行为让很多零售商头疼。在澳大利亚布里斯班的一间卖特色食品的商店，他们尝试采取行动。该商店张贴了一个告示，现在起对于“只看不买”的顾客要收取五澳元的费用。

瑞妮：这告示并没有说这五澳元如何收取。我的意思是，大卫，想想这件事。如果你不打算掏腰包买东西，这件商店怎么能有机会向你收费呢？

大卫：问得好。

瑞妮：好吧。但商店方面表明打算购物的客人是不需要担心的。告示说明，如果有购买行为，那么顾客是可以在收银台取回那五澳元的。所以，或许你可以买一罐七澳元的果酱，然后把那五澳元拿回来。

大卫：或是一包口香糖。只买一包口香糖，或是一个泡泡糖。

瑞妮：如果他们没能想明白如何从顾客那里收费，他们就只能把钱归还给你。