从乐享父母到生物制造:未来世界的流行词
2013-04-29
What will the next ten years look like? Trend forecasting agency The Future Laboratory recently revealed a number of buzzwords to reflect the state of tomorrow. Here are a choice few.
Sharents
Those annoying adults who tweet their offsprings every utterance and cant go a day without uploading another “adorable” photo. As a result of such parental pride, it will become unusual for children to reach secondary school without an online history that can be traced back to the day they were born. Thanks, Mum.
Child Technology Officers
Does your child know more than you do about your mobile phone? Have you sheepishly1) sought their advice on how to use Vine2) or Pinterest3)? The next 10 years will see the rise of Child Technology Officers—the pint-sized4) family authorities on everything digital.
Screenagers
Worried about children today watching too much TV? How quaint5). Future Laboratorys research showed that todays under-10s see no difference between their on- and offline lives. “Child technology officers” will grow into “screenagers” whose realities are as much on screen as in classrooms and homes.
Pretail
Where brands follow our online footprints to tell us what we want before we even know we want it. On one hand, this is simply a development of a truth that successful businesses have always known; on the other, its an unnerving6) glimpse into an increasingly Orwellian7) future. See MindMeld8), an app that “listens in” to your online conversations, then offers relevant products and services.
Space-vertising
As passenger space travel becomes a reality (Virgin is set to launch its first flights soon), expect to see other big brands vying for a piece of the intergalactic9) action. Already, vodka brand Stolichnaya has sent a mixologist10) to shake a zero-gravity cocktail and Nestle has floated a KitKat in the stratosphere11). Why? Why not?
Bio-facture
Researchers at Scotlands Heriot-Watt University have discovered a 3D printing technique that uses embryonic12) stem cells to create human tissue while students at Londons Central St. Martins are looking into the possibility of a GM13) strawberry plant that can grow lace from its roots, thus combining food and textile production. The convergence of technology and biology should lead to a more sustainable future. Phew!
未来十年世界将会变成什么样?趋势预测机构“未来实验室”最近公布了一些能反映未来情形的流行词,下面就精选一些介绍给大家。
乐享父母
这些大人简直令人烦透了,他们会把孩子的每一句话都发到微博上,哪天都少不了上传一张“萌”照。为人父母的自豪所造成的结果是,很少会有孩子在上中学前没有一份在线成长记录,这份记录甚至可以追溯到他们出生的那一天。多谢啦,老妈。
儿童科技官
孩子比你更了解你的手机吧?怎么用Vine或Pinterest,你挺不好意思地问过孩子吧?未来十年会出现越来越多的“儿童科技官”——他们个子虽小,却是家中数码产品的绝对权威。
屏幕少年
你担心现在的孩子电视看得太多?真是老土了。“未来实验室”的研究表明,现在十岁以下的小孩子觉得在线和离线的生活没什么两样。“儿童科技官”将成长为“屏幕少年”,他们的现实不仅在教室和家里,更是在屏幕上。
预测销售
各大品牌通过追踪我们上网浏览的痕迹,在我们自己都还不知道想要什么之前就告诉我们要买什么。一方面,这不过是将成功企业已经谙熟的经营策略发扬光大;另一方面,这也让我们在惊恐不安中瞥见了一个越来越贴近奥威尔描述的处处受人监视的未来。看看苹果应用软件MindMeld吧,它是通过“监听”你的在线对话来提供相关产品和服务的。
太空广告
维珍集团准备将首批航班送入太空,太空旅行即将成为现实,未来各大品牌一定会为一次太空活动而相互竞争。著名伏特加品牌“苏联红牌”已将调酒师送去调制失重状态下的鸡尾酒。雀巢公司已经能让“奇巧”巧克力饼干漂浮在平流层。为什么要这样做?为什么不这样做?
生物制造
苏格兰赫瑞瓦特大学的研究人员发明了一种3D打印技术,可以利用胚胎干细胞培养人体组织。同时,伦敦中央圣马丁学院的学生正在研究是否能种植一种从根部可以长出蕾丝的转基因草莓,这样既能种出食物,又能产出纺织物。通过技术和生物的完美融合,未来的发展将更具可持续性。哇喔!