创意礼品
2012-02-27
句子：创意礼品越来越受到青年人的青睐。
误译：Novel gifts have become more and more appealing to the young people.
正译：Original gifts have become more and more appealing to the young people.
解释：“创意礼品”是“富有创造性设计的礼品”。novel 的意思是different from anything known before(与众不同的), new(新颖的), interesting and often seeming slightly strange(珍奇的)。novel gift 指“与众不同的、新颖的和珍奇的礼品”，没有反映出“富有创造性设计”的特点。“创意礼品”可以译为 original/originality gift, creative/creativity gift。
“创意”的第一个意思是“富有创造性的设计、想法或构思”，为名词。英语可以译为originality, creativity。例如：1. 他大学毕业后加入一家礼品公司，做创意设计。Upon graduation from the university, he joined a gift company doing originality designing.
“创意”的第二个意思是“提出富有创造性的设计、想法或构思”，为动词。英语可以译为to initiate, to create new concepts。例如：2. 这项帮助社区孤独老人的活动是由一群大学生创意的。The activity to help the lonely old people in the community was initiated by a group of university students. 3. 这位教授鼓励他的学生大胆创意。The professor encouraged his students to be bold in creating new concepts.
“创意产业”，可译为 creative industry。例如：4. 近年来，文化与创意产业对北京地区国内生产总值的附加值已大大增长。The added value of the cultural and creative industry to the Beijing regional GDP has greatly increased in recent years.
“创意公司”，可以译为 creative/creativity company。例如：5. 本创意公司是一家富有创造性的咨询和点子公司，为各种情况提供创造性想法和解决方案。Our creative company is a creative consulting and idea generation company that provides creative ideas and solutions for every type of situation. ▲
（本栏目供稿：王逢鑫教授）
