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食博会上的“洋促销”——访突尼斯驻华参赞穆罕默德·本·萨拉

2011-06-13杨吉

重庆与世界 2011年22期
关键词:穆罕默德突尼斯萨拉

□ 杨吉

35 年后再次来渝 望加强两地经贸合作

谈到重庆,穆罕默德·本·萨拉参赞用“了不起”来形容。他回忆说,1976年,身为留学生的穆罕默德·本·萨拉第一次来到重庆。那时的重庆楼少山多,是名副其实的“山城”。35年后重新踏上这片土地,林立的高楼大厦让他倍感惊喜,“没想到发展这么快,像是做梦一样。”

“在中国,重庆是座很特别的城市。” 萨拉参赞虽然是第二次来到重庆,但对于这座富有朝气和潜力的中国西部唯一的直辖市却非常地关注,参赞先生表示,重庆近几年社会经济的快速发展,使得突尼斯政府十分看好重庆市场。除计划在两路寸滩保税港区建立橄榄油罐装厂,进一步开发重庆市场外,该国政府还乐于鼓励更多企业来渝投资发展,加强两地经贸等领域合作。“我们正计划组织突尼斯的企业家们组团到中国进行经贸访问,我很期待能带领我们突尼斯的经贸代表团再次访问重庆。”

“突尼斯地理位置非常好,被称为‘欧洲的钥匙’。首都突尼斯市从罗马时期开始就是地中海地区重要的航运枢纽之一。”谈到突尼斯时,参赞更是滔滔不绝,他表示,突尼斯的农业、轻工业和物流业都大有投资潜力。“我知道重庆近几年对外投资的力度很大,重庆市政府也鼓励重庆企业到海外投资,希望有更多的重庆企业到突尼斯投资兴业。”

“突尼斯是一个有着悠久历史的文明古国,古罗马时期迦太基帝国的首都迦太基城遗址就在首都突尼斯市附近。”萨拉参赞非常期待能有更多的重庆游客到突尼斯去观光旅游,他表示,突尼斯是北非文化的一个显著代表,对于中国游客来说,拥有3000年历史的突尼斯是一个神秘的国度,在突尼斯旅游,游客不仅参观到伊斯兰第二大圣地麦地那以及迦太基古城的遗址等历史遗迹,还可以体验到北非浓郁的沙漠风情,突尼斯绵延的海滩更是休闲度假体验别样地中海风情的好去处。“我们已经在筹备开通突尼斯到中国直航的相关事宜,拥有巨大潜力的重庆是我们备选城市之一。”萨拉参赞对两地间未来的合作充满期待。

橄榄油香飘世界

作为非洲第二大生物农业国,突尼斯拥有2000多年的橄榄树种植史。橄榄油不仅成为突尼斯国家特产,更帮助该国成为世界第二大橄榄油出口国。相比于其它国家,这里的橄榄油纯度更高,酸度更低,更加绿色健康。

但由于对品牌开发和产品包装的忽视,很多人对此并不了解。本届食博会上,突尼斯驻华参赞穆罕默德·本·萨拉就为本国橄榄油打起广告。他表示,在突尼斯等阿拉伯国家,橄榄油已成为人们生活中的必需品。每天起床,当地人习惯吃面包醮橄榄油,或是直接喝上一勺;睡前,很多女性喜欢在头发上抹上一层橄榄油,再用头巾包好,以此减少掉发;对于糖尿病、动脉硬化等疾病,橄榄油更具预防功用。

“突尼斯有种说法,常吃橄榄油能让人活得更长久。”说到这里,参赞先生笑着眨眨眼,“虽然价格比其它油贵,但对健康十分有益。”

链 接

突尼斯(Tunisia)位于非洲大陆最北端,北部和东部面临地中海,隔突尼斯海峡与意大利的西西里岛相望,扼地中海东西航运的要冲。东南与利比亚为邻,西与阿尔及利亚接壤。突尼斯是世界上少数几个集中了海滩、沙漠、山林和古文明的国家之一。突尼斯被认为是悠久文明和多元文化的融和之地。突尼斯是橄榄油主要生产国之一,产量占世界橄榄油总产量的4%至9%,橄榄油是突尼斯主要的出口创汇农产品。

萨拉参赞推销突尼斯橄榄油

Interview with the Counsellor of Embassy of Tunisia Mohamed Ben Salah

"Olive oil is very good for your health and can prolong your life. Tunisia’s olive oil is the best in the world! ” Counsellor Mohamed Ben Salah said at the China (Chongqing)International Food Expo that’s opening on November 10th.Counsellor Mohamed highly praised the rapid development of Chongqing and also wants to further strengthen the cooperation in the fifi eld of economic and trade.

Hope to Strengthen Economic and Trade Cooperation

When talk about Chongqing,Counsellor Salah said ”amazing!” He recalled that he came to Chongqing as a student for the first time in 1976.there were not too many buildings but mountains at that time, which was a real "mountain city".35 years later he came back to this city again where many tall buildings make him feel pleasantly surprised, "I didn't expect it develops so fast, just like a dream.”

"Chongqing is a very special city In China!Although this is Counsellor Sarah’s second time come to Chongqing,he is very concerned about this the only municipality with full of vitality and potential in Western China.Counselor said Tunisia Government is very optimistic about the market in Chongqing because of its rapid socioeconomic development in recent years.In addition to plan to build an olive oil can factory in Cuntan bonded port area to further development of Chongqing's market, the Government also encourages more enterprises to invest in Chongqing and strengthen economic and trade cooperation in the fi eld.“We are planning to organize Tunisia's entrepreneurs visit China and I am looking forward to leading our Tunisia's economic and trade delegation visit Chongqing again.”

"The location of Tunisia is very good, which is known as ' the key to Europe '”.the Capital of Tunisia is one of the major shipping hubs in the Mediterranean starting from the Roman period.” When talking about foreign investment in Chongqing, Counsellor said, Tunisia's agriculture, light industry and logistics industry have great potential. I know that Chongqing’s foreign investment is increasing and the Chongqing Municipal Government also encouraged investing in overseas,I would like to see more of Chongqing enterprises to invest in Tunisia.”

“Tunisia is a country with an ancient civilization and a long history,the old site of ancient Carthage——the capital city of Carthage during the Roman Empire is near by the capital of Tunisia.” Sarah Counsellor is looking forward more visitors from Chongqing travel to Tunisia, he said that Tunisia is a notable representative of the North African culture. For Chinese tourists,Tunisia with 3,000-year history is a mysterious country, tourists travel in Tunisia can not only visit the secondlargest Holy Land of Islam's Medina and the historic site of the ancient city of Carthage,but also can you experience the rich scenery of North Africa desert and the beach in Tunisia is a special recreation place to experience the Eastern Mediterranean style. "We have been in preparation for the opening of airline from Tunisia to China;Chongqing is one of our alternate cities with great potential.”Sarah counselor is full of hope for future cooperation between the two places.

The Fragrance of Olive Oil Floated all over the World

As the second-largest bioagricultural country in Africa, Tunisia has more than 2000 years of history of the olive trees planted. Olive oil is not only Tunisia’s national specialty, but also helps the country to be the world's second largest oil exporter. Compared with other countries, where the olive oil purity is higher, lower acidity, greener and healthier. But many people do not know much about it due to the neglect of brand development and product packaging.

Counsellor Sarah said that in Tunisia and other Arabian countries,olive oil has become the necessity of life. The locals get used to eat bread with olive oil or drink a spoonful directly when get up every day, many women like a layer of olive oil on the hair then use the scarf wrapped before they go to bed to reduce hair loss; olive oil can also prevents from diseases such as diabetes,arteriosclerosis and so on.

"People said in Tunisia that eating olive oil can make people live longer."Counsellor Sarah blinked with a smile,"Although the price is more expensive than other oils, it's very beneficial to health."

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