浅析国内

顾 涵 董晨僖 苏 超

摘要:本文簡单分析了国内多功能感应灯的市场发展。通过对感应灯市场格局、品牌状况等因素的分析后,预测了感应灯未来的五个发展趋势,可为感应灯市场各支撑行业决策提供参考。

Abstract: This article has analyzed the domestic multi-purpose induction lamp's market development simply. Through after inducing lamp factor and so on market pattern, brand condition analyses, had forecast the induction lamp future five trend of development, may to induce the lamp market each support profession decision-making to provide the reference.

关键词:感应灯市场分析发展趋势

Key word: Induces the lamp Market analysis Trend of development

基于校级项目:多功能感应电灯的设计和制作

In Changshu, there are more than 1,200 multi-sensor lights brands. The current sales market has not spread across the country and there is no strong brand (the specified purchase).

From the background analysis above, multi-sensor lights can be found in Chinese market and their demand and market capacity are very large with a good market prospects. But the brand lacks competitiveness, marketing network management and brand elites. So we need to make right sales channels and marketing policies, and let the product image clearly scored the minds of consumers, so that production and sales longitudinal joint. That is, longitudinal joint brand, Pilot brand sales in two ways: Direct franchising and joint aggregators monopoly. The biggest shortcoming of direct monopoly is that the required capital is large and the market start-up capital is too high; joined aggregators monopoly can aviod this shortcoming. Namely, using the brand and image resources combined with sales management tools and free capital of the society to operate the franchise chain , which can not only save the market start-up capital, but also control the market network and enhance the brand image.

In recent years, the domestic housing conditions are improving, most well-designed houses have living room, dining room, bedroom, kitchen, bathroom and so on. At the same time, different types of chandeliers, wall lamps, ceiling lamps, floor lamps and table lamps are installed in the living room according to different functions of each room . In addition, there are some special-purpose lamps, such as cabinet lights, hood lights, mirror front lamp, Night Light, etc. So the previous one room with a lamp has been changed into one room with multi-lamps.

As the living conditions are improveing, a variety of lights not only need to meet the needs of lighting, but also comply with the effect of room furnishings and landscaping, which accelerated the development of multi-sensor lights. According to the survey, more than 30% of the present multi-sensor lights are from Zhongshan Town.Since 2000, thetax revenues turned over the State are increasing at the rate of18% per year, reflecting the expanding multi-sensor lights market. Nowadays, Chinas mainland has become the consuming nation of sensor lights with an annual demand of more than 30 million units for various types of sensor lights.

As the domestic living standard is increasing, people long for a better life so that new demands of sensor lights have also been put forward. The sensor lights have the following trends in the future.

Functional segmentation – sensor light is required to meetdifferent occasions, it came into being according to a variety of use requirements of the sensor lights such as: student lamp, writing lights, emergency lights, fluorescent lights, Xiaguang lamps, dinner lights and stacked floor lamps of different heights.

High-technology – because electronic technology has been widely used in the manufacture of sensor lamps, in order to adapt to different voltages, so that the third generation of adjustable brightness light sensing increased recently. No strobe, three kinds of wavelength chromatographic adjustable lamps, radiation far infrared ray light and so able to protect the visual function of the sensor lights have begun to market.

Multi-function – This is in line with current fashionable consumption with a variety of functions in one sensor light, such as telephone-controlled double as bedside lamps, desk lamp with a music box and so on, which is a characteristic of damand in recent years.

Energy conservation and environmental protection – the new high-tech non-strobe wrtiing light with stable light and 48% energy conservation. This lamp is popular among consumers. Environmental protection is a brand new theme of lamp production technology which shows that people attach importance to the ecological environment of the living room. It is also the main development trend of home sensor lights.

Design – In the past, people like the simple design oftraditional lights.But in recent years, new high-quality sensor lights are more and more popular in the country. With the large living room and small bedroom designed houses out of date , living room anddining room decoration have gradually become the focus of house decoration. Sensor lights should put more emphasis on and beautiful design and harmonious overall design. In recent years, many people starts to appreciate the elegant European design of lighting and equipment. Colors have become more diversified, with red maple leaf, natural blue, coral, yellow, grass green and other colors. Sensor lights in luxurious hotels and restaurants have become more and more luxurious.

結语

据调查问卷资料表示:中国目前使用多功能感应灯的家庭已达一亿多户,使用感应灯的学校及公共场所更是多得难以统计。全国每年单多功能感应灯市场的总额就将近100亿,同时每年城市化的进程在以5.8%的速度增长,在这一速度增长刺激下,感应灯市场更是以28%的速度在增长,前景可观!