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微短剧飘红之后

2024-06-03本刊编辑部

新航空 2024年3期
关键词:短剧风口赛道

本刊编辑部

短視频之后,微短剧成为近期不容忽视的风口之一。短剧飘红,有人欢喜有人愁。喜的是早早布局短剧赛道,积累了大量优质内容和忠实用户的抖音、快手等短视频平台;忧的是需要承担用户流失压力,错过这一波爆发风口的长视频平台。

After short videos, micro dramas have become one of the most undeniably popular trends recently. As micro dramas are gaining popularity, some people are happy and some worried. Those who feel happy are the ones who have made overall planning in this field and have accumulated a large amount of high-quality content and loyal users on short video platforms such as Douyin and Kuaishou. Those who feel worried are the long video platforms since they must bear the pressure of user loss and may miss this wave of explosive growth.

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