2023重庆国际咖啡节 以咖啡为媒 拉动重庆与拉美国家深入合作

杨艳 贺煜

Lets befriend each other over coffee， and spread warmth throughout this city; let coffee bridge our souls with solace and comfort; through coffee， lets explore the world of new youth ... From April 26 to 28， the 2023 Chongqing International Coffee Festival was staged on Jiefangbei Pedestrian Street. It was organized by the Peoples Government of Yuzhong District， Chongqing， and jointly undertaken by the Commission of Commerce of Yuzhong District， the Foreign Affairs Office of the Peoples Government of Yuzhong District， Chongqing， the Management Committee of Jiefangbei Central Business District， Yuzhong District Federation of Industry and Commerce， and Yuzhong District Federation of Trade Unions under the guidance of Chongqing Municipal Commission of Commerce and the Foreign Affairs Office of the Chongqing Municipal Peoples Government. At the same time， the Tropical Coffee Party Chongqing—sponsored by the Foreign Affairs Office of the Chongqing Municipal Peoples Government and the Peoples Government of Yuzhong District， Chongqing—was held as scheduled.

The event was graced by the presence of Aldo ?lvarez， the Salvadoran Ambassador to China; Diana Polanco， Consul General of the Embassy of the Republic of El Salvador to China; Pedro Hayem， Commercial Counselor of the Republic of El Salvador to China; Jonathan Javier， Commercial Counselor of the Embassy of the Republic of Panama to China; Wang Wen， Director-General of the Foreign Affairs Office of the Chongqing Municipal Government; Huang Maojun， Mayor of Yuzhong District， Chongqing; and responsible persons of relevant authorities. Aldo ?lvarez delivered a speech at the opening ceremony， introducing the development situation of El Salvadors coffee industry and expressing expectations for future cooperation between the two sides.

Against the backdrop of efforts to “unblock the domestic economic cycle and promote both domestic and international economic cycles”， as well as stabilize growth and stimulate consumption， the activity aimed to fully leverage Chongqings advantageous location to connect international consumption resources and create an environment for global consumption. Our goal is to accelerate the gathering and integration of international coffee brands， leading-edge drinks， high-end industries， and other resources in Yuzhong District. By doing so， we aim to establish world-renowned international coffee festival IPs， which will contribute to the development of Yuzhong District as the core area of an international consumption central city.

Themed “Kaweh， Essential in a Cozy City”， this years festival attracted both domestic and international coffee industry chain brands， creating a grand event for the whole coffee industry chain. It not only received active support from domestic and foreign trade associations such as the Asian Coffee Association， China Coffee Association Beijing， and the Coffee Association of Yunnan but also invited trade institutions from more than 10 countries including EI Salvador， Panama， Honduras， Brazil， Mexico， and Kenya， as well as more than 20 international brands including Swedens OATLY CN LOGO and CREM， Frances MONIN， Americas Starbucks， and Singapores chain coffee brand TAG ESPRESSO， which launched their new summer-themed products.

A total of 120 coffee brands from 17 Chinese provinces and cities like Beijing， Shanghai， Yunnan， Sichuan， and Inner Mongolia—including Hunans Modern China Tea Shop， Beijings HALF COFFEE， Chongqings time-honored coffee brand Ugly Monkey CAFE， Zhejiangs Yixi Zhidi， Inner Mongolias Youjia， and Yunnans Encore Coffee—also made appearances at the festival.

Additionally， the festival brought together coffee suppliers and buyers from around the globe， convening procurement conferences and coffee-related activities to further enhance the exchanges and cooperation over coffee culture and establishing an international platform for showcasing and exchanges.

Noteworthy， on top of the coffee， this years festival also featured baked desserts， trendy floriculture， and more. With coffee as the carrier， it extended to many other fields by inviting a variety of cross-industry brands with exquisite types of business， rich content， and diverse forms， to present a multi-faceted and fun coffee festival for citizens.

During the festival， the organizer held the Chongqing International Coffee Festival Latin American Coffee Fair， part of the “Tropical Coffee Party Chongqing” series of activities. Coffee companies from El Salvador and Panama were invited to promote their coffee beans. Coffee fans meetings in El Salvador and coffee cup tester activities of El Salvador and Panama were simultaneously held， to facilitate international coffee trade and advance the sustainable development of the coffee industry.

According to Aldo ?lvarez， coffee culture is an integral part of Latin American culture and acts as one of the major industries in the region. Therefore， it plays a crucial role in the local economy and trade.  Coffee exports used to account for a quarter of El Salvadors foreign trade. He added that he was very glad to bring high-quality coffee from El Salvador to Chongqing and believed that Chinese people would like it. Pedro Hayem and Jonathan Javier promoted the coffee beans and coffee products of their countries， respectively.

Photo/The Host

以咖会友，让温度在城市蔓延；以咖做桥，让灵魂得以慰藉；以咖为媒，漫游新青年生活圈……4月26日至28日，由重庆市商务委员会、重庆市人民政府外事办公室指导，渝中区人民政府主办，渝中区商务委员会、渝中区人民政府外事办公室、解放碑中央商务区管委会、渝中区工商业联合会、渝中区总工会承办的2023重庆国际咖啡节在解放碑步行街举行。重庆市人民政府外事办公室、渝中区人民政府主办的拉美咖啡缤纷汇活动同期举办。

萨尔瓦多驻华大使阿尔多·阿尔瓦雷斯、萨尔瓦多驻华大使馆总领事戴安娜·波兰科、萨尔瓦多驻华大使馆商务参赞佩德罗·哈耶姆、巴拿马驻华大使馆商务参赞强纳森，市政府外办主任王雯，渝中区区长黄茂军以及相关单位负责人等出席活动。阿尔多·阿尔瓦雷斯在开幕式上致辞，介绍萨尔瓦多咖啡产业的发展情况，并对双方未来的合作表达期待。

活动旨在“畅通国内大循环，促进国内国际双循环”和稳增长促消费大背景下，充分发挥重庆区位优势，链接国际消费资源、营造国际消费环境，进一步推进国际咖啡品牌、潮流饮品、高端产业等资源要素在渝中区集聚融合，打造世界知名的国际咖啡节活动IP，助力渝中区国际消费中心城市核心区建设。

本届咖啡节以“城市温度 啡尝Kaweh”为主题，汇聚了国际、国内咖啡产业链品牌，构建了咖啡全产业链盛会，不仅得到亚洲咖啡协会、北京咖啡行业协会、云南省咖啡行业协会等国内外行业协会的积极响应，还邀请到萨尔瓦多、巴拿马、洪都拉斯、巴西、墨西哥、肯尼亚等10余个国家的贸易机构，以及瑞典咖啡品牌OATLY CN LOGO和CREM、法国咖啡品牌MONIN、美国咖啡品牌星巴克、新加坡连锁咖啡品牌TAG ESPRESSO等20余个国際品牌参展，带来夏季力推新品。

北京、上海、云南、四川、内蒙古等国内17个省、市、自治区的120个品牌商家也在节会上集体亮相，包括湖南咖啡品牌茶颜悦色、北京咖啡品牌HALF COFFEE、重庆老牌咖啡品牌奇丑的猴子、浙江咖啡品牌一席之地、云南咖啡品牌谙客咖啡等。

此外，本届咖啡节还邀请多个国家的咖啡供应商、采购商齐聚重庆，通过采购大会及相关咖啡活动，进一步深化咖啡文化的交流合作，搭建起一个展示及交流的国际舞台。

值得一提的是，本届国际咖啡节不只有咖啡，还有烘焙甜品、潮玩花艺等，以咖啡为载体延伸到更多行业领域，邀请到业态精致、内容丰富、形式多样的跨界品牌参与，为市民呈现一场多元趣味的咖啡节。

节会期间，主办方举办了拉美咖啡缤纷汇系列活动之重庆国际咖啡节拉美咖啡采洽会，邀请萨尔瓦多、巴拿马咖啡商推介本国咖啡豆，并同期举办萨尔瓦多咖啡粉丝见面会和萨尔瓦多、巴拿马咖啡杯测活动，推动国际咖啡贸易，促进咖啡产业可持续发展。

萨尔瓦多驻华大使阿尔多·阿尔瓦雷斯介绍，咖啡文化是拉美文化的重要组成部分，咖啡是拉美地区的支柱产业之一，对当地经济和贸易非常重要。咖啡出口曾占据萨尔瓦多对外贸易的四分之一。他表示，非常高兴能把萨尔瓦多的优质咖啡带到重庆，相信会受到中国人民喜欢。佩德罗·哈耶姆、强纳森分别推介了本国的咖啡豆以及咖啡产品。

图/活动主办方提供