重庆与新加坡文旅务实合作迎来新契机

On March 29， the 2023 China-Singapore （Chongqing） Culture and Tourism Industry Alliance Tourism Product Launch & Reception was held at the Chongqing International Culture and Travel Window. Through product releases， wine parties for exchanges， and field visits， the event further enhanced cultural tourism exchanges and practical cooperation between Chongqing of China and Singapore， better meeting the mutual market demands for interconnection and win-win cooperation.

This event was also the first exchange activity held for members of the alliance after its establishment. Founded in November 2022， the China-Singapore （Chongqing） Culture and Tourism Industry Alliance is committed to building an open public service platform that integrates policy consultation， exhibition and sales， learning and training， and information exchange， facilitating resource integration and sharing， and promoting the cultural tourism cooperation between Chongqing of China and Singapore as well as mutual cultural and people-to-people exchanges， according to the principle of “culture-tourism integration， advantage complementation， market orientation， innovation-based development， cross-border integration， and win-win cooperation”.

During the event， the Chinese secretarial unit of the alliance， the Chongqing International Culture and Travel Window， promoted cultural tourism in Chongqing centering on Chongqings magic “8D” terrains， the magnificent Three Gorges of the Yangtze River， Chongqings splendid world heritage sites， the time-and-space-spanning Wuling scenery， the citys hot springs， spicy Chongqing hotpot， and so on. Also， it launched nearly 30 scenic area tourism products including Baiheliang Underwater Museum in Fuling， the Taohuayuan Scenic Area in Youyang Tujia and Miao autonomous county， and the Three Natural Bridges in Wulong.

The Singaporean secretarial unit， SPACElogic Group published tourism products such as tourism complexes， scenic areas and spots， travel agencies， hotels， and Chongqing-based Singaporean enterprises， demonstrating the countrys unique charm as a “garden city”.

Liu Jianguo， Chief Engineer of Chongqing Municipal Commission of Culture and Tourism Development said that this event would create new opportunities for the common development of Chongqing of China and Singapore， deepen cooperation of cultural tourism enterprises on both sides， and provide a new benchmark for the interconnection， joint construction， and sharing of two places in cultural tourism.

Tang Weidong， Deputy Director-General of the Chongqing Connectivity Initiative Bureau （CCIB）， said that this event was a new milestone in the development of the alliance， as it allowed people engaging in the cultural tourism industries in Chongqing of China and Singapore to have face-to-face exchanges， hoping that enterprises of the two places would actively build relationships to achieve more reciprocal cooperative outcomes， enhance mutual cultural tourism exchanges and cooperation， and strengthen ties between the two peoples.

Ghim Chuan Chia， Area Director of Western China of Singapore Tourism Board， said that this event was hoped to increase connections between alliance members， update their understanding of each others products in the market and consumers preferences， and help them design more personalized and creative travel routes and activities that enable tourists to learn and experience different tours.

3月29日，中新（重慶）文化和旅游产业联盟2023旅游产品发布暨交流对接会在重庆国际文旅之窗举行。会议以产品发布、交流酒会、实地考察等形式，进一步增进了重庆、新加坡两地的文旅交流和务实合作，更好满足两地互联互通、合作共赢的市场需求。

这也是中新（重庆）文化和旅游产业联盟成立后的首次成员交流活动。中新（重庆）文化和旅游产业联盟2022年11月成立，旨在以“文旅融合、优势互补、市场主导、创新发展、跨界融合、合作共赢”原则，积极搭建集政策咨询、展示展销、学习培训、信息交流等功能于一体的开放式公共服务平台，促进资源整合与共享，共同推动渝新文旅产业合作，促进两地人文相亲。

对接会上，联盟中方秘书单位重庆国际文旅之窗，围绕8D魔幻都市、壮美长江三峡、灿烂的世界遗产、穿越古今的武陵风光、世界温泉之都、热辣的重庆火锅等进行文旅推介，并发布了涪陵白鹤梁水下博物馆、酉阳桃花源、武隆天生三桥等近30个景区旅游产品。

新方秘书单位新加坡信罗迹集团则从旅游综合体、景区景点、旅行社、酒店、在渝新方企业等维度进行旅游产品发布，展现新加坡作为“花园城市”的独特魅力。

重庆市文化和旅游发展委员会总工程师刘建国表示，本次交流对接会为渝新两地共同发展提供了新契机，为渝新文旅企业的深化合作创造了新机遇，为渝新两地文化旅游领域互联互通、共建共享树立了新标杆。

重庆市中新示范项目管理局副局长唐卫东称，本次活动是联盟发展历程中一个新的里程碑，渝新两地的文旅从业者实现了面对面交流。希望两地企业主动对接联系，达成更多互利合作成果，共同推动中新之间文化旅游领域交流合作，促进两国民相亲、心相通。

新加坡旅游局华西区处长谢锦川表示，通过此次会议，希望联盟成员单位增进联系并更新对彼此市场产品的了解，更好地掌握和了解消费者的偏好，规划更多个性创意的行程和玩法，让旅客了解和体验不一样的旅行。