2023意大利全球设计日（重庆站） 闪耀的品质 为人与环境设计

刘丁睿

On March 23， the 2023 Italian Design Day 2023-Tappa Chongqing was successfully co-hosted by the Consulate-General of Italy in Chongqing， the China-Italy Chamber of Commerce and Sichuan Fine Arts Institute. The theme of this years Italian Design Day is “The Quality that Lights up the Energy of Design for People and Environment”. The human-oriented and environment-friendly energy design shows several important concerns of Italian design， including the quality requirements throughout the production system， the necessary energy elements in the production process， the people-oriented design concept， and the organic combination of product functionality， health and environmental sustainability.

“Sustainability is also one of the key themes of Romes bid to host World Expo 2030.” The Consul-General of Italy in Chongqing， Guido Bilancini， introduced in his speech that the Italian Design Day is an initiative jointly launched by the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Ministry of Culture. Committed to promoting the unique brand “Made in Italy” and aimed at strengthening the globalization of the Italian production system， Italian Design Day has been successfully held for 7 sessions， with a total of about 1150 activities and over 400 participants including designers， architects， entrepreneurs， scholars， professional journalists and so on. It facilitates the interaction of Italian innovation， industry and skills systems with creative， academic and business organizations in other countries.

During the event， Mario Cucinella， design ambassador of 2023 Italy Global Design Day in Beijing and Chongqing， and Wang Liduan， professor from Sichuan Fine Arts Institute， delivered keynote speeches respectively. In the second part of the event， Luca Tarsetti， Regional Director APAC of iGuzzini， Matteo Fioravanti， Design Director of Technicon Design， Jiang Jinchen， Vice Dean of the School of Design of Sichuan Fine Arts Institute， and Zhou Bo， professor from Sichuan Fine Arts Institute all participated and communicated in the discussion.

“Green design enables Chinese folk utensils such as dustpan， colander， rattan chair to keep progressing through inheritance， which stay close to peoples life， aesthetic and cultural needs in innovation.” Wang Liduan said that design is a form of culture， and cultural exchange is the best way for different regions， nations and countries to communicate and understand each other. “The concept of green design and sustainability has become a key educational option developed by many universities in China， including Sichuan Fine Arts Institute. The application of green design thinking， with the consideration of the material application， process integration， cultural aesthetics， mode innovation， market value and many other aspects， can bring new pragmatic ideas for rural revitalization.

In addition， the exhibition “Light on Made in Italy” and the exhibition of products designed by the Italian architectural lighting company iGuzzini were also held at the site， attracting a wide range of design experts， teachers and students.

Photo/Consulate-General of t Italy in Chongqing

3月23日，由意大利驻重庆总领事馆、中国意大利商会和四川美术学院共同举办的2023意大利全球设计日（重庆站）活动成功举行。本届意大利设计日主题为“闪耀的品质，为人与环境设计”。以人为本、适宜环境的能源设计，展示了意大利设计的其中几个重要方面，既有贯穿整个生产体系的品质要求，又有生产过程中必要的能源要素，还包括以人本需求为核心的设计理念，以及产品的功能性、健康度与环境可持续性之间有机结合。

“可持续性也是我们首都罗马申办2030年世博会的关键主题之一。”意大利驻重庆总领事毕岚祺在致辞中介绍，意大利设计日是意大利外交与国际合作部与意大利文化部合作发起的一项倡议，致力于推广“意大利制造”的独特标志之一，旨在加强意大利生产体系的国际化进程。如今已成功举办至第七届，共计约1150场活动，包括设计师、建筑師、企业家、学者和专业记者等领域400余人参与。促进了意大利创新、产业和技能体系与其他国家的创意、学术以及商业组织的互动。

活动期间，2023意大利全球设计日北京站和重庆站设计大使Mario Cucinella、四川美术学院教授王立端分别发表主题演讲。活动第二部分，依古姿妮亚太区总监Luca Tarsetti、太可尼康汽车设计中国设计总监Matteo Fioravanti、四川美术学院设计学院副院长蒋金辰以及四川美术学院教授周波参与互动讨论。

“绿色设计能使中国民间生活器物（簸箕、笊篱、藤椅等）在传承中不断进取，在创新中紧贴百姓的生活所需、审美所需、精神所需。”王立端表示，设计是一种文化形式，而文化交流是不同地域、不同民族以及不同国度之间相互沟通了解的最好方式。“绿色设计和可持续理念已成为包括川美在内的国内多所高校重点开发的教育选项。运用绿色设计思维，从材料应用、工艺融合、文化审美、方式创新、市场价值等诸多方面考虑，可为乡村振兴带来务实的新思路。

此外，现场还举办了“意大利制造之光”展和建筑照明意大利企业iGuzzini设计的产品展，吸引设计领域的专家、教师、学生等广泛参与。

图/意大利驻重庆总领事馆提供