Contents

Hold the Banner High:News Publicity during and after the Seventh National Congress of the Communist

Party of China

DENGShao-gen&MAXiao-lin(2)

Constructing Consensus with Morality：A Case Study on the Rationalization of Rural Political

Communication Behavior about "Speak up in Broadcast"

XUMing-hua&SANGChao-fan(11)

Structure, Perspective, and Symbol: A Study of Multiple Narratives in Television Theory Programs

——Take the "Why the Chinese Communist Party Can" as an Example

JIAOJun-bo&YUZhen-yi(20)

Mobilization and Coexistence: A Study on Anti-poverty Communication under the Actor Network Theory

——Based on the Field Investigation of Shibadong Village in Western Hunan

ZHOUMeng-jie,LUJin-ting&ZHANGYe(27)

Journalism Memory: Evolution Trajectory, Concept Definition and Issue Transformation

GONGXin-qiong(37)

From Normal Life to Intangible Cultural Heritage Era : Wenzhou Guci Memorized by Newspapers

and Periodicals since the Late Qing Dynasty

LINLi-jun(47)

From Pubic Canteen to Cultural Auditorium:The Transformation and Modernization of Hangzhou's

Rural Pubic Space

XIShao-ying(57)

Folk Dissemination:Visual Rhetoric and Identity in Mazu Sculpture

SHUAIZhi-qiang(66)

Status Quo and Prospect of Digital Copyright Trade Development in China

CUIBo,CHENLin-jiong&QIUCai-hao(75)

Research and Risk Analysis on the Application of Blockchain Technology in Network Copyright

Protection

ZHANGYan&GUORui-ting(83)

The Path Exploration of Chinese Mobile Games’s "Going Abroad"

GUOXuan&XUXin-yi(91)

Community Aesthetics and Biographical Films

RAOShu-guang&LIMing-yu(100)

A Supplement to "Community Aesthetics" :From Denotation to Connotation

——Take the Community Construction of TV DramaTheAgeofAwakeningas an Example

LIUHai-bo&WANGXin-wei(107)

The Dissemination of Chinese Culture from the Perspective of “Narrative Community”

——TakeChinaintheClassicsas an Example

WANGQiang(114)