东博会助力珠宝行业打响“金字招牌”

唐艺

随着人们生活水平日益提高，珠宝玉石首饰成为人们日常消费的组成部分之一。凭借着在珠宝行业中的互补链条，中国—东盟国家在技术、原材料供给等方面形成了密切的经贸合作关系，有着广阔的发展前景。

作为中国与东盟国家重要的经贸合作平台，中国—东盟博览会（以下简称东博会）也发挥着自身的平台作用，助力双方在珠宝产业的协作中，汇聚共识、紧随产业发展大势，为中国与东盟珠宝产业的合作交流创造更多机遇。

释放优势，促成合作

中国和东盟国家在珠宝产业上呈现出的不同优势，决定了双方在珠宝产业合作上有着巨大的互补性。

从技术层面来看，中国在珠宝玉石磨制、雕塑、镶嵌和黏串等工艺方面都取得了较大的突破进展，虽然创意、设计和品牌设立方面和西方国家还存在一定差距，但是通过在技术、创新技艺方面的不断突破，已经拥有了比较完善的珠宝加工产业链，在深加工终端产品方面基本能够满足东盟国家的大部分需求。

从资源供给来看，凭借着天然的地理位置优势，东盟的一些国家本身就是珠宝原石的著名产地。2019年，中国珠宝原料进口总量约730吨，其中，东盟国家中的缅甸、泰国、菲律宾都是主要的进口国之一。

以缅甸为例，缅甸历史上就有“珠宝国”的美誉，世界上90%的翡翠产自缅甸，并且目前世界上已发现的质量最好红宝石也产自缅甸。但缅甸目前普遍缺乏较为成熟的珠宝加工技术，而中国在技术和设备方面的优势正好可以补足此短板。

东博会充分发挥平台优势，为珠宝企业搭建沟通桥梁，推动互补产业在展会中充分释放自身优势，促成合作。

2010年1月，中国—东盟自由贸易区（以下简称自贸区）全面建成，标志着中国和东盟国家的合作开启了新纪元，作为全球第三大自由贸易区，中国和东盟的商贸合作开始步入“零关税”时代。

随着自贸区的建立，中国和东盟各国迎来了更多的合作机会，珠宝行业也乘着双方商贸优惠政策的东风和东博会的展会优势，不断在交流中谋求合作。

2010年的第7届东博会新增设了服务贸易专题展、珠宝展等专业展。珠宝展吸引了中外多家珠宝产区参展商，涵盖了缅甸玉、浙江淡水珍珠、新疆和田玉等多种展品，开创了中国和东盟国家在珠宝行业的合作新机遇。

2018年第15届东博会，缅甸珠宝协会与广东钻玉珠宝研究院签署了珠宝行业战略合作协议，双边在珠宝行业的合作开始不断进阶。

2020年在自贸区建成满10周年之际，第17届东博会首设东盟珠宝展区。东博会为东盟国家的珠宝企业，直接进入拥有约14亿消费者的中国大市场搭建最便利的商贸合作平台，打响了在中国市场的知名度，也促进了双方互补共赢的合作进程。

助力珠宝行业持续闪光

东博会通过展厅设置、产品宣传等途径，不断加强中国—东盟珠宝行业的深度交流及合作。

在2012年第9届东博会期间，缅甸借助出任主题国的契机，首次举办珠宝玉器专题推介会，成为主题国亮点活动之一。

推介会邀请了缅甸矿业部代表、缅甸珠宝协会代表等珠宝玉器专家，向中国珠宝行业企业及其他珠宝玉器爱好者介绍缅甸珠宝玉器市场情况、缅甸玉器鉴赏知识等，促进中缅珠宝行业的交流与合作。

同时，在东博会基础上衍生出来的各种针对推动珠宝产业发展的相关的论坛、大赛也持续发力，为推动珠宝设计人才培养、珠宝加工合作等行业相关领域发展提供了良好发展态势。

2018年中国—东盟矿业珠宝玉石/手工艺术创意设计和制作大赛便与2018年（第九屆）中国—东盟矿业合作论坛同期举办。以大赛为契机，为珠宝行业发掘创意与美学时尚相结合的作品，倡导并推动原创精神提供动力，挖掘有潜力的珠宝设计人才。

聚焦中国—东盟的产业进一步合作共赢，提供更多的方式呈现是东博会的使命，也是东博会举办的特色。

作为东博会的永久举办地，广西更是凭借着独特的区位优势，成为对接粤港澳大湾区的贵金属珠宝集聚地，依托广西面向东盟的辐射优势，珠宝贸易门户畅通无阻。

2007年10月，广西梧州市荣获“中国珠宝玉石首饰特色产业基地”的称号，同时，梧州宝石城被列入广西首批市场采购贸易方式试点，“就地通关、本地出口”成为现实。

2020年广西贺州市黄金珠宝产业园首次亮相第17届东博会，吸引了许多客商和观众前来咨询洽谈，展现了在国际国内双循环中实现可持续发展的珠宝产业的活力。

东博会通过发挥自身的平台优势，结合广西的地缘位置优势，为珠宝产业合作和相关的文化创新交流贡献了非凡的力量。

展望未来，熠熠生辉

东博会作为紧扣中国—东盟自由贸易区建设进程的展会，一直致力于为双方企业开拓中国—东盟自由贸易区大市场提供便捷的平台，并推动双方产业的合作发展。

为进一步提高展会质量，促成高效合作，东博会对参展企业和参展产品进行了更严格的把关。2019年第16届东博会引入了产品认证和溯源体系。缅甸参展的珠宝玉石展商，要求必须是珠宝协会认证会员，进一步提高了珠宝玉石企业的参展标准。

近两年，由于新冠肺炎疫情的影响，整个珠宝行业下滑明显，2019年的市场规模为7073亿元，2020年下滑至6154亿元，跌幅为13%，为近几年来最大跌幅。

但随着后疫情时代的到来，数字经济得到突破性发展，人们的消费观念、消费习惯在疫情时的重组，或将成为珠宝行业发展的契机。

2021年第18届东博会就采用了“实体展+云上东博会”的办展形式。“云上东博会”的启动让全年在线、常态化运营“365天永不落幕的东博会”成为现实。在东博会平台的保驾护航下，珠宝企业的产品可以进一步得到充分展现，减少疫情为行业带来的消极影响，提高经贸实效。

值得一提的是，《区域全面经济伙伴关系协定》（RCEP）于2022年1月1日正式生效，中国—东盟的合作又迎来了新机遇。日本、澳大利亚等RCEP成员国在珠宝行业方面的创意、设计和人才优势注入，或许将成为区域内珠宝行业的进一步合作发展的新动能。

在RCEP生效推動自由贸易发展的新形势下，相信东博会在助力中国—东盟珠宝行业的合作中将继续贡献积极力量，让展会成果进一步转化为经济社会效益，最大程度展现互利共赢的巨大效能。

As people’s living standard raises， jewelry has become a part of people’s consumption. With the complementary industrial chain in jewelry， China and ASEAN countries have established close economic and trade relations in terms of technology exchange and raw material supply， which keeps promoting the development of the industry for both sides.

As a crucial platform for economic and trade cooperation between China and ASEAN countries， the China-ASEAN Expo （CAEXPO） is utilizing its function to promote the coordination of this industry by helping the two sides reach consensus and keeping with the trend of development in the jewelry industry， offering more opportunities for China’s and ASEAN countries’ jewelry industry to exchange and cooperate.

Leveraging advantages and facilitating cooperation

The different advantages of China and ASEAN in the jewelry industry make the two sides complementary for cooperation.

In terms of technology， China has several major signs of progress in polish， carving， inlay， and stringing. Though the creativity， design， and brand visibility of Chinese jewelry are still behind western jewelry， the industry in China has technological breakthroughs and a rather complete processing chain， for which it can satisfy most of the deep processing demand of ASEAN countries for end products.

In terms of resource and supply， some ASEAN countries are renowned natural suppliers of rough gemstones. In 2019， China’s total imports of gemstones were 730 tons. ASEAN countries like Myanmar， Thailand， and the Philippines were the major exporters.

Myanmar， for example， was known as the country of gems in history. 90% of the world’s jade stones are produced in Myanmar and Myanmar produces the current-best rubies. However， Myanmar lacks developed jewel processing technology， for which technology and equipment from China prove complementary to this disadvantage.

CAEXPO， as a platform， builds the bridge of communication for jewelry companies so that the complementors can fully leverage their advantages and reach cooperation.

In January 2010， the ASEAN-China Free Trade Area （ACFTA） officially opened， marking a new age of China-ASEAN cooperation. For it is the world’s third-largest FTA， China-ASEAN business and trade cooperation entered a tariff-free age.

China and ASEAN witnessed more cooperation opportunities after the  establishment of the FTA. The jewelry industry also continued to widen the cooperation through taking advantages of favorable policies from both sides and CAEXPO’s platform advantages.

Special exhibitions， such as the Trade in Services Themed Exhibition and the Jewelry Exhibition， were added to the 7th CAEXPO. The Jewelry Exhibition attracted many participating enterprises from different gem stones production areas at home and abroad. The exhibits include Burmese jade， freshwater pearl from Zhejiang， China， and the Hetian Jade from Xinjiang. The exhibition has brought new cooperation opportunities to the industry in both China and the ASEAN countries.

At the 15th CAEXPO held in 2018， the Myanmar Gems and Jewellery Entrepreneur Association （MGJEA） and the Guangdong Institute of Diamond， Jade & Jewelry signed the Agreement on the Strategic Partnership of Jewelry Industry， ushering in huge potential opportunities for the two sides in the industry.

In 2020 when the FTA was at its 10th anniversary， the 17th CAEXPO set up the ASEAN Jewelry Section for the first time. The CAEXPO provided the most convenient platform for trade cooperation for the ASEAN jewelry companies to directly enter the huge Chinese market with 1.4 billion consumers and increase their brand visibility， facilitating the complementary win-win cooperation process for the two sides.

Keeping the industry glittering

Through setting up a new exhibition section and carrying outproduction promotion， the CAEXPO keeps enhancing the in-depth communication and cooperation between the jewelry industry of China and ASEAN.

During the 9th CAEXPO， Myanmar took the opportunity of being the Country of Honor to hold the Jewelry and Jade Special Promotion for the first time， making it a highlight of that expo.

Jewelry & Jade professionals， such as the representatives from the Ministry of Mines and the MGJEA were invited to the promotion to introduce the market environment and the knowledge of the Burmese jewelry & jade to Chinese jewelry companies and consumers， which facilitated the exchange and cooperation between the industry of both sides.

Meanwhile， the forums and contests derived from the CAEXPO which are dedicated to developing the industry， also contribute to creating a sustainable business environment by facilitating talents training and jewelry processing cooperation.

The 2018 China-ASEAN Mining Jewelry Jade/Handmade Art Creative Design and Production Competition and the 9th China-ASEAN Mining Cooperation Forum were held at the same time in 2018. Participants took the opportunity to discover the creative artworks with fashionable designs， to call for the spirit of originality and to search for talents in jewelry design.

Focusing on the further win-win cooperation between Chinese and ASEAN industries and providing more ways to present the opportunities are not only CAEXPO’s mission but also its characteristic.

As the permanent venue of the CAEXPO， Guangxi utilizes its advantaged location to become a precious metal and jewelry distributing center that connects to the Guangdong-Hong Kong-Macao Greater Bay Area. As a convenient entrance to ASEAN countries， Guangxi serves as an unimpeded gateway for the jewelry trade.

In October 2007， Wuzhou City， Guangxi， won the name of China Feature Production Base for Gems， Jade & Jewelry. Meanwhile， Wuzhou’s Gems City was listed as the first batch of market procurement trade pilot area in Guangxi， with which the market allows the traders to finish on-site customs clearance.

In 2020， the Guangxi Gold & Jewelry Industrial Park in Hezhou first showed up in the 17th CAEXPO and attracted many traders and visitors， showing the strong vitality of a sustainably developing jewelry industry under China’s Domestic-International Dual Circulation Strategy.

By facilitating its function as a platform and utilizing Guangxi’s location advantages， the CAEXPO brings momentum to cooperation in the jewelry industry and the related cultural innovation and exchange.

Looking into a brighter future

The CAEXPO， as an event that keeps with the development of the ASEAN-China Free Trade Area， is dedicated to providing a convenient platform for Chinese and ASEAN enterprises to explore the huge market in the FTA and promoting bilateral industrial cooperation and development.

To further improve the exhibition quality and facilitate efficient cooperation， the CAEXPO enforced stricter standards upon the participants and their products. The 16th CAEXPO introduced the product certification and traceability system. The jewelry and jade exhibitors from Myanmar must be certificated members of MGJEA， which improved the standard for exhibitors to participate in the expo.

In the past two years， the jewelry industry has been gravely influenced by the COVID-19 pandemic. The market size of the industry shrunk from RMB 707.3 billion yuan in 2019 to RMB 615.4 billion yuan in 2020， signifying a 13% annual decrease， the biggest drop in recent years.

However， entering the post-pandemic era， the world sees significant breakthroughs and development in the digital economy. The notion and habit of consumption have gone through redefinition during the pandemic， which could be the opportunity for the jewelry industry to grow again.

In 2021， the 18th CAEXPO adopted the “Offline + Online Exhibition” model. The Online Exhibition aims to create an all-year-round regular exhibition. With the help of the platform， jewelry companies had more chances to display their products， and thus lessened the impact of the pandemic， gaining better market performance.

One thing worth mentioning is that as the Regional Comprehensive Economic Partnership entered into force on January 1， 2022， China-ASEAN cooperation is expecting new opportunities. The RCEP member states， such as Japan and Australia， will bring their advantages in creativity， design， and professionals to the industry， which might be an impetus for promoting further cooperation and development of the industry in the region.

Under the new situation where RCEP’s entry into force boost the development of free trade， it is convincing that the CAEXPO will continue to contribute its efforts in facilitating China-ASEAN jewelry industry cooperation and will further convert the expo’s result into economic and social benefit， showing the mutually-beneficial cooperation at its maximum.

2967500511397