美国饭店大力减少用餐区
2020-09-22胡金莹
胡金莹
在各個行业里,数字化带来的影响非常显著。传统的餐饮行业逐渐减少,外卖的流行使美国出现区域性的餐饮关店潮。
听力扫障
1. cash register 收银机
2. ghost /ɡst/ n. 幽灵
扫码听测
I. 判断正误
听录音并阅读3个简短的陈述,根据录音内容判断这些陈述是否符合所听内容,考查重点是学生对意义的理解能力和信息获取能力。
In this section, you will hear a passage. After you hear the passage, decide whether each of the statement is correct (A), incorrect (B) or not mentioned (C).
Ⅱ. 听写练习
一边听录音一边阅读以下文字材料,这些文字材料不是录音的全部内容,而是以提纲、摘要、笔记、图标等形式再现的录音的主要内容,需要补全的内容一般是录音中的关键信息。注意每空一词。
1. With apps increasingly used to order food, dining rooms are________from restaurants in America.
2. In the new Chopt Creative Salad Com pany restaurant, we can hardly find cash registers or________.
3. Chick fli A has planned to set up________delivery kitchens.
4.________are a major growth area for fast food restaurants.
5. For Chopt, the delivery orders make up nearly________of its business at larger restaurants.
数字化的发展给我们的生活带来了很大的便利。目前,因为数字化的影响,越来越多的美国人喜欢使用手机app订购食物,从而使得很多饭店取消了店内用餐区。
Dining rooms are disappearing from restaurants in the United States, as Americans increasingly use apps to order food.
One example is the new Chopt Creative Salad Company restaurant, which opened last week in New York City. It is unlike any of the company s other 61 restaurants. It has no cash registers or dining tables. Atlanta based restaurant Chick fil A has similar locations in two cities: Nashville, Tennessee and Louisville, Kentucky. Customers order and prepay online. They can either go to the store for their meal or have it sent to them.
Chick fil A is also trying something different. The company has announced plans to set up three delivery kitchens. In all three, Chick fil A will share space with other restaurants to prepare food for delivery only.
Digital orders are a major growth area for fast food and fast casual restaurant chains. More are turning to these dark, or ghost kitchens to cut costs. Wendy s, another fast food business, announced last month that it aimed to open two “dark kitchens” by the end of the year.
Some food delivery only operations in New York and San Francisco have failed in recent years. But in January, Travis Kalanick s Cloud Kitchens got a 400 million investment from Saudi Arabia s sovereign wealth fund, Reuters reported. Kalanick is a co founder of ride service Uber. The Wall Street Journal first reported the investment earlier this month.
CloudKitchens, founded in 2016, builds shared food preparation areas for delivery only restaurants to rent.
Julie Atkinson is the Chief Marketing Officer for Chopt. She says the company offered pick up and delivery orders soon after it opened 18 years ago. “Today those orders make up nearly half of its business at larger restaurants,” she said.
“We are sensing a really huge customer need for speed, for convenience,” she said. “We re hopeful that this concept really raises the bar on customer convenience.”
On November 5, coffee house Starbucks opened its first Starbucks pickup store in the United States for online orders. The new store is similar to some new Starbucks stores in China, where digital ordering is more common.