On the appl ication of green design in user behavior

张乐乐 邢明杰

Abstract： Green design emphasizes the concept of sustainable development that people live in harmony withpeople and nature， which has a great impact on people's life and behavior habits， and is conducive topeople's correct and comprehensive view of the rel ationship between users， products and environment.

Key words ：Green design； User behavior habits ； Sustainable development

中圖分类号：TB482

文献标识码：A

文章编号：1005-5312（2020）08-0042-01

一、Concept

Green design is a kind of resource and environment-friendly design concept. In the design of prod-ucts based on the concept,the  env ironmental at-tributes of products should be considered, and the im-pact on resources and environment should be fully con-sidered.

二、Green design and users

(一) important position of users in design

Product design is for people, its  purpose is to meet the needs of all aspects of users, user needs in the design of the dominant position. The analysis and processing of user requirements is one of the impor-tant links in the process of product design.

(二) green design and user behavior

MUJI is a design oriented Japanese company spe-cializing in the production of household products. MU-JI good products do not pursue complexity and luxury. It pursues simple packaging and high-quality material selection. The products are as follows:

In commodity deve lopment, there are strict regula-tions on desi gn,raw materials and price. There is no enterprise trademark in its product modeling, and the main color is simple and elegant pure color, focus ing on the actua l use of the product, which can  extend the service life of the product, reduce the use of raw ma-terials, reduce the : rapid production of waste gas products, slow down the waste of the user S economy, and achieve The product' s own sustainable value.It brings users a fresh and pure feeling, conveys a sense  bf environmental protection, and guides users behav- ior and habits with correct value.

(二) Importance of user behavior habits

Habit is a kind of behavior that does not need consciousness. It is a kind of reaction that has been established in subconscious. Product design has always been regarded as a means to serve the business. If the design concept changes and overturns the user' s habits, it needs to guide the user to adapt to the new product form, and it needs to guide the user' s behav- ior and habits correctly through product design, so as to make it develop in a rational and healthy direc- tion. User behavior habits are constantly explored by the design industry. Nowadays, with the change of so- cial value orientation, the product has also undergone . its own cont inuous evolution and evolution. Only when environmental protection and green and life go hand in hand, can the purpose and value of the product be re- alized.

三、Meaning

Green design integrates the concept of envi ronmen- tal protection and sustainable devel opment into the design by improving the technical level and product shape, and realizes the reallocation and utilization . of resources in the process of user use, which can protect environmental resources and promote the harmo- nious development of society.

Refer ence:

[1]Li Qianqian, Zeng Ying. Green design - economic devel-opment model in the 21st century [M]. Southwestern University of Finance and Economics Press, 2013.

[2]Weng Lugang. User experience research guided by inter- active behavior wuxi: Jiangnan Universi ty, 2009.