中英媒体研讨班在重庆举行 国际文化传播领域交互合作的突破性尝试

孔德琥

1月14日至17日，由市政府外辦与市政府新闻办、英国驻重庆总领事馆共同筹备打造的中英媒体（重庆）研讨班在重庆成功举行。市委宣传部副部长马然希、市政府外办副主任王雯、英国驻重庆总领事艾佩诗出席开班仪式并致辞。

本次研讨活动以中英交流与“一带一路”视野下的媒体经济观察为主题，特邀两位来自英国的媒体资深新闻专家马克·韦布斯特先生和劳拉·奥利弗女士，为重庆二十多名一线媒体从业人员授课。课程包含丰富多彩的互动探讨式新闻实操培训，还安排了现场参观考察、企业家采访等环节。

王雯表示，近年来重庆经济社会发展迅速，国际交往日趋频繁。这次研讨班的举办是重庆与英国在文化和国际传播等领域交互合作的一次突破性尝试，有利于增进中外新闻媒体和新闻工作者之间的了解和友谊，增进彼此间的理解与互信。同时，也将有利于加速培养一批高素质高水平财经专业记者，更好地服务于重庆内陆开放高地和内陆国际金融中心建设。

4天的中英媒体研讨交流中，故事性、国际化、专业度、融媒体成为大家讨论最多的词语。

两位英国讲师分享了一些国外媒体的新闻报道，他们的全球视野和国际化分析思维让文章有了新的高度。比如对极端组织ISIS的报道上，国外媒体从开采一桶石油进行跟踪并追溯它的流通全过程，再结合地图信息、数据对比，选题整体有趣又有较高的新闻价值。

在研讨班安排的公司实地参观环节，学员参观了第一太平戴维斯这家跨国企业。企业高管讲解了TOD模式以及重庆写字楼和商业地产等数据的近年变化。如何从众多专业的数据中分析出趋势和端倪，是财经报道的重要基本功。近年来短视频的兴起给新闻媒体传统报道方式带来了很大的冲击，大家通过分组拍摄短视频，相互观摩和借鉴学习。

研讨班还邀请到重庆工商大学两江学者谢新教授作了一场讲座，他分享了对重庆宏观经济发展和未来趋势的研究。他谈到，2020年年初，中央首次对成都和重庆两座城市建设“成渝地区双城经济圈”，提出要形成“高质量发展的重要增长极”的新要求。如何讲好重庆发展的故事，无论是从经济发展、国际交往，还是从社会民生、文化传播等方面，都给重庆媒体人留下了很大的发挥空间。

讲好故事能为一篇好的报道带来更好的感染力和传播力。以成渝双城为主题，在分组讨论中有学员提出，从一户家庭跨越双城的生活和工作来切入，或者借助跨越双城的企业家来讲述双城的对比和合作，这种以百姓视角来揭开双城内在脉络的新闻操作方式，既能提升故事的可读性又能引申对双城合作发展前景的探讨和展望。

1月17日，研讨课程结束，主办方为顺利完成学业的学员颁发了结业证书。

From January 14 to 17， the UK-China （Chongqing） Media Workshop， jointly organized by Foreign Affairs Office of Chongqing Municipal Government， Chongqing Municipal Information Office and British Consulate-General in Chongqing， was successfully held in Chongqing. Ma Ranxi， Deputy Head of Publicity Department of CPC Chongqing Municipal Committee， Wang Wen， Deputy Director-General of Foreign Affairs Office of Chongqing Municipal Government， and Cecille El Beleidi， British Consul-General in Chongqing attended the opening ceremony and delivered speeches.

Mr. Mark Webster and Ms. Laura Oliver， senior media experts from UK， were invited to give lectures to over 20 media practitioners in Chongqing under the theme of China-UK Exchange and Media Economic Observations under the Belt and Road during the workshop. The workshop includes interactive discussion-based training on news coverage skills， site visits and interviews with entrepreneurs.

Wang Wen said， Chongqing has been developing rapidly and having more frequent international exchanges in recent years. The Workshop is a breakthrough and a trial for Chongqing and UK to cooperate in culture and international communication. It will help enhance the understanding and friendship between Chinese and foreign media professionals， and deepen mutual understanding and trust. At the same time， it will also help to accelerate the training of a group of high-quality financial journalists and better serve Chongqing's efforts to develop itself into the leader of opening-up and the international financial center in inland China.

During the 4-day workshop， compelling stories， internationalization， professionalism and media convergence were the most-discussed topics.

The two British lecturers shared news reports by foreign media as examples on how to take advantage of global vision and analytical thinking to bring an article to a new height. For example， in the report on the extremist group ISIS， the reporter tracked and traced the whole circulation process of a barrel of oil starting from its exploitation， and then combined it with map information and data comparison. Furthermore， the topic itself is also interesting and profound.

For the site visit， the trainees visited the multinational Savills. Its executives gave presentation on the TOD model and on recent changes in data of Chongqings office buildings and commercial real estate. How to analyze trends and clues from numerous technical data is an important basic skill in financial reporting. In recent years， the rise of short videos has greatly impacted traditional reporting. In the workshop， the trainees also shot short videos in groups and shared their works with each other to do peer learning.

Professor Xie Xin， a Liangjiang scholar from Chongqing Technology and Business University， was also invited to give a lecture and share his research on Chongqing's macroeconomic development and future trends during the workshop. He said， at the beginning of 2020， the central government for the first time put forward the requirements for Chengdu and Chongqing to build "Chengdu-Chongqing Twin City Economic Circle" and to form "an important driving force for the growth of high-quality development". A lot of room is there for Chongiqng media to explore on how to tell good stories about Chongqing's development， either from the perspectives of economy and international exchanges， or from the perspectives of society & peoples livelihood and culture & communication.

Telling a good story can make a report more appealing and communicative. During the group discussion with Chengdu-Chongqing Twin Cities as the theme， a trainee suggested that the story could focus on a family who lives and works across the two cities or an entrepreneur who does business in both cities to tell the comparison and cooperation between the two cities. By uncovering the internal connections between the twin cities from the perspective of common people， the story will become more readable and at the same time more extensive because it will lead to discussion and expectations about the future of the Twin Cities.

The workshop concluded on January 17th and the organizers issued certificates of completion to trainees who successfully completed  their training.