北京凤凰城中国北京

规模：250,000 平方米

设计范围：总体规划及建筑设计

业主：华润置地

项目状态：2012 年建成开业

Area: 250,000 m2

Scope: Master Plan and Architectural Design

Client: CR Land

Status: Built, Opened 2012

坐落于北京三元桥东北角黄金地段的华润凤凰城是一个更大规模综合体开发项目的商业及办公部分。这里毗邻东三环主干道和京顺路，是机场高速起点处，地理位置十分便捷。西侧地块由三座办公大楼和两座酒店组成，最西侧的100米高楼是本项目的地标建筑，体现出整个开发项目的雄心壮志。

东侧地块包含一座三层高裙楼、两座16层高写字楼及一座酒店式公寓。裙楼的顶层有橙天嘉禾影城、美食广场和特色餐厅。零售区域聚焦于附近的居民区，把蓬勃向上的年轻消费者视为主要客户，将经营目标放在关注时尚和创新生活方式的消费群体所需的产品和服务上。相对于零售裙楼明快活泼的建筑风格，写字楼的造型更为正式严谨。建筑师仍然整体利用了当代建筑语言和细节处理，及一致的景观园林设计，营造出一个气氛统一的园区环境。本项目通过采用玻璃框罩及双层玻璃表皮，结合了节能设计策略，从而营造了一个既具有玻璃轻盈现代的外观，又具备高水平保温隔热效能的项目。

Prominently located in Beijing, Phoenix city is a retail and business center built into a larger development.A 100-meter tall tower anchors the project and symbolizes its ambitions.On the east parcel, a three-level podium shares the site with two 16-story office towers and an apartment tower.The podium’s top floor houses a multiplex cinema and food court.The retail featuretrendy lifestyle products targeting young, upwardly-mobile consumers from the surrounding residential community.While the retail building is playful in character and the office buildings are corporate-formal, the design strives for a campus feel, linked by the contemporary language and detail of the architecture, and unified by the landscape design.Energy-smartstrategies are used through shadow boxes,or a double-layered glazed skin, to create the look of glass with high levels of insulation and thermal protection.