“山水之城·美丽之地”走进意大利重庆文化旅游罗马推广中心成立

文/本刊记者 杨艳 Article/ Journalist Yang Yan

庆市副市长陆克华（左四）及重庆代表团与意大利第一任驻渝总领事马非同（右四）等嘉宾出席活动。

月17日，由国家文化和旅游部驻罗马旅游处、重庆市文化和旅游发展委员会联合主办的水之城·美丽之地”重庆文化旅游推介会在意罗马举行。同时，重庆文化旅游罗马推广中心挂牌成立。市人民政府副市长陆克华、意大利迪亚曼Diamante）市市长、意大利参议院议员、意大利院农业委员会成员埃内斯托·马戈诺（Ernesto Magorno），意大利旅游局中国事务主管亚历桑德吉塔（Alessandra Zita）出席活动并致辞。文旅游部驻罗马旅游办事处主任杨博，威尼托文化遗产集群总监塞尔吉奥·卡洛（Sergio lò）等嘉宾，罗马会展局、海航驻罗马办事处，利卡尔达纳旅行社，世界辣椒联盟办公室等文游业界以及媒体代表近100人参加推介会，共进重庆与意大利文化旅游交流合作。

On October 17, jointly hosted by the Rome Office of the Ministry of Culture and Tourism of the P.R.C. and the Chongqing Culture and Tourism Development Commission, the promotional event Chongqing: A Land of Natural Beauty, A City with Cultural Appeal” was held in Rome, Italy. On t he same occasion, Chongqing Culture and Tourism Rome Promotion Center was officially established.

Lu Kehua, Deputy Mayor of Chongqing Municipal People's Government, Ernesto Magorno, Mayor of Diamante City, who is also a Senator and member of the Italian Senate Committee on Agriculture, ALESSANDRA ZITA, director of Chinese affairs of the Italian Tourism Administration, attended the event and delivered speeches. The event was also joined by other distinguished guests including Yang Bo, head of the Rome Office of the Chinese Ministry of Culture and Tourism, Sergio Carlo, Director of the Cultural Heritage Cluster of the Veneto Region, and nearly 100 representatives from the cultural tourism industry and the media, including the Rome Convention and Exhibition Bureau, Hainan Airlines Rome Office, Italian travel agency Caldana, and World Pepper Alliance Office. People gathered at the event to promote the cultural and tourism exchanges and cooperation between Chongqing and Italy.

嘉宾参加推介会。

据介绍，推介会通过集中项目签约、非遗特色产品展示、精品文化旅游图片展览、宣传片播放，全方位介绍了重庆文化旅游资源，还特别推出了以南岸8D魔幻城市为代表的都市旅游精品和以“长江标准眼”涪陵水下白鹤梁碑林为代表的人文类旅游精品。

The event introduced Chongqing's cultural and tourism resources in all aspects through a group signing ceremony for projects agreements, display of intangible cultural heritage products, cultural tourism photo exhibition and video shows. A special presentation was given to the urban tourism products represented by 8D Magic City of Nan’an District and humanistic tourism products represented by the Baiheliang, an archaeological site with a underwater stele forest in Fuling District.

集中项目签约仪式。

Vice Mayor Lu Kehua said in his speech that both China and Italy have a long history of civilization, and that in recent years, exchanges and cooperation between Chongqing and Italy in economy, culture, trade, tourism and other fields has been on the rise. In 2018, Chongqing received nearly 30,000 Italian tourists and seen 26,000 outbound tourists to Italy. Both sides have become important tourist sources for each other and share broad prospects for cultural tourism cooperation. He hoped to take this promotion event as an opportunity to push Chongqing and Italy to a higher level in cultural and tourism exchanges and cooperation.

Yang Bo, head of the Rome Office of the Chinese Ministry of Culture and Tourism said that the highlevel interaction between the leaders of China and Italy has pushed Sino-Italian relations to a new stage of development and the exchanges in the field of cultural tourism between the two countries have opened a new chapter.

In his speech, Ernesto Magorno, mayor of the Italian city of Diamante, member of the Italian Senate and member of the Italian Senate Committee on Agriculture said that Chongqing has a long history and deep culture. Italy attaches great importance to cultural tourism cooperation with Chongqing and hopes that the two sides can carry out in-depth cooperation and exchanges in direct air links, tourism resources development and tourism product promotion.

On the scene of the event, the signing ceremony for four projects of cultural and tourism cooperation between Chongqing and Italy was held. Among them, representatives of Fuling District Culture and Tourism Committee and Sergio Carlo, Director of Cultural Heritage Cluster of Veneto Region, signed a Memorandum of Understanding on cooperation. The two sides reached an intention to cooperate in the application and maintenance of cultural relics in Baiheliang, large-scale cultural exchanges between the two places, training of professional and technical personnel, and other cultural and artistic fields, so as to promote the protection and publicity of underwater cultural relics in Baiheliang and further strengthen Fuling's international cultural exchange and cooperation.

On the spot, the Italian tourist agency Caldana was also awarded the "Chongqing Culture and Tourism Rome Promotion Center" to further promote Chongqing's unique tourism resources, expand Chongqing's inbound tourism market, and enhance the popularity and influence of Chongqing cultural tourism in Italy.

送白鹤梁题刻拓片。

重庆市人民政府副市长陆克华致辞说，中国和意大利都具有悠久文明史，近年来重庆与意大利在经济、文化、贸易、旅游等方面的合作也与日俱增，交流频繁。2018年，重庆接待意大利游客近3万人次，出境到意大利游客为2.6万人次，双方已成为彼此重要客源地，文化旅游合作前景广阔。希望以本次推介会为契机，重庆和意大利在文化旅游交流合作迈向更高水平。

文化和旅游部驻罗马旅游办事处主任杨博表示，中意两国领导人的高层互动将中意两国关系推向了新的发展阶段，两国文化旅游领域的交往翻开了新的篇章。

意大利迪亚曼特（Diamante）市市长、意大利参议院议员、意大利参议院农业委员会成员埃内斯托·马戈诺（Ernesto Magorno）在致辞中说道，重庆拥有悠久的历史，厚重的文化气息，意大利非常重视和重庆文化旅游合作，希望双方能在航空直航互通、旅游资源开发、旅游产品推广等方面展开深入合作交流。

值得一提的是，现在已在重庆创业安家的意大利人卢卡在推介会现场，从壮美长江三峡、最美世界遗产、世界温泉之都、热辣重庆火锅、国宝熊猫家族、独特人文风韵6条线路向他的家乡人作了精彩推介，让大家感受山水重庆的独特魅力，领略到重庆是一个“诗”和“远方”完美结合的文化旅游胜地。

非遗特色产品展示。

推介会现场，举行了重庆与意大利的文化和旅游合作的4个项目的签约仪式，其中，涪陵区文化和旅游委代表与威尼托大区文化遗产集群总监塞尔吉奥·卡洛签订了“合作备忘录”，双方在白鹤梁申遗及石质文物修护、两地大型文化交流、专业技术人员培训，及其他文化艺术领域等方面达成合作意向，以助推白鹤梁水下文物保护和申遗宣传，进一步加强涪陵对外文化交流合作。

现场还为意大利卡尔达纳旅游公司授牌“中国重庆文化旅游罗马推广中心”，以进一步推广重庆特色旅游资源，做大重庆入境旅游市场，提升重庆文化旅游在意大利的知名度和影响力。

30幅重庆文化旅游图片展，10余项非遗产品的亮相，让现场观众称赞不已，主题推介和抽奖互动活动将推介活动推向高潮，重庆南岸区宣传部长魏小红推介了南岸这片历史文化荟萃之地；涪陵区宣传部部长徐瑛从美国作家彼得·海斯勒的《江城》开始，向意大利文化旅游行业代表推介了涪陵“世界唯一古代水文站”白鹤梁、“地下长城”816工程、“地球奇迹”武陵山大裂谷等人文旅游名片，让大家领略了长江乌江孕育的“两江福地·神奇涪陵”的独特魅力；海南航空推出的线路产品，吸引了不少现场嘉宾。同时，以剪纸书签、太极珍品榨菜等非遗产品作为奖品受到热捧。

涪陵白鹤梁题刻拓片、涪陵太极榨菜、手工结绳等特色产品悉数亮相，让现场观众称赞不已。涪陵区文化和旅游委副主任孙莉告诉记者，涪陵区专门为此次活动定制的以意大利国旗图案和颜色为元素的手工结绳伴手礼，成为现场最受欢迎的“人气王”，寓意中意两国情谊以“结”相连，也祝愿中意文化旅游交流发展“结”出丰厚硕果。

推介会上，重庆还向意大利旅行商发出邀请，邀请他们参加11月在重庆举办的“2019重庆全球旅行商大会”“世界大河歌会”等大型文化旅游活动，希望能与意大利共享重庆的文化旅游资源，再续合作发展的丝路情缘，并不断加强与全球各地的旅游合作。

据了解，10月18日，涪陵区文化和旅游委一行还实地考察了威尼斯水下遗产保护工程，双方就水下文物保护技术、水下文化遗产展示技术及合作事宜进行了更深一步的交流探讨。