“BEAUTY METHOD”: The First Chinese Collection Store Launched by Shiseido

On August 10th, Shiseido Group opened its first collection store “BEAUTY METHOD” in Zhoushan, Zhejiang, China.As an innovative outcome in the Shiseido CS channel, this new store is dedicated to offering a unique experience of beauty service for consumers.It also integrates with the aesthetics of life such as French Dine Luncheonette to make Shiseido's star products a variety of dishes for customers to choose and taste.Through free experience and consulting, meanwhile, consumers can obtain comprehensive advice on beauty, make-up, hair, attire, diet, fitness etc.Kentaro Fujiwara, the President of Shiseido China, said in the opening speech: “‘BEAUTY METHOD' collection store is one of the answers given by the Shiseido Group on how to better the customers' offline experience.This is Shiseido's further improvement in the service concept of “Japanese beauty”.Following the two major strategic projects of “Heart Link” and “New Retail” in 2018, Shiseido has successively launched a series of innovative outcomes with novel concept and cutting-edge technology.It is also striving to fulfill its mission of “BEAUTY INNOVATIONS FOR A BETTER WORLD.”