大西洋城会议中心获LEED绿色建筑认证

大西洋城會议中心获LEED绿色建筑认证

5月初，由场地管理公司Spectra管理的大西洋城会议中心获得美国绿色建筑委员会颁发的LEED金质认证。“大西洋城会议中心的LEED认证体现了我们在绿色建筑方面的领导力。”USGBC总裁兼首席执行官Mahesh Ramanujam表示。会议中心相关负责人Jim Wood补充说：“获得LEED认证将增加我们的竞争优势，这一奖项让会展中心在可持续发展方面跻身于全国领先地位。在绿色环保、游客体验、会展中心营收方面发挥积极影响。“

在过去一年中，会议中心采取了一系列改善自身环境保护表现以准备LEED重新认证的战略，包括：LED照明设备改造、展会运营中的流程一体性、持续的预防性维护活动，包括安装低流量的管道设备，以及启动了一项大规模的废品回收计划。

ACCC receives LEED Green Building Certification

The Atlantic City Convention Center （ACCC）， managed by venue management company Spectra， has been awarded LEED GOLD certification."The Atlantic City Convention Centers LEED certification demonstrates tremendous green building leadership，" said Mahesh Ramanujam， president and CEO， USGBC. Jim Wood， president and CEO for Meet AC， added， "Achieving LEED certification is a market differentiator that will position the ACCC in a leading group of venues across the country that value sustainability and its positive impact on the visitor experience， environment， and financial returns. "

品牌激活活动提升观众参与度

最新的业内研究表明，在数字化时代，人们对面对面联系的渴望比以往更加切实。这种需求延伸到贸易展览中，与会者希望彼此之间以及各品牌代表能够获得独一无二的体验。品牌激活可以成为帮助展商吸引观众，而活动组织者和赞助者可以共同开展品牌激活活动。这类活动必须能够满表现，会者的需求，应该能够分享，富有乐趣并让人们能够与品牌建立联系。“行业正在需要越来越多的品牌激活活动，展会组织者需要准备好利用这个机会。”体验营销专家Dax Callner建议道。

Let the audience actively participate

With digitisation， the desire for physical experiences and face-to-face connections is more tangible than ever. This need extends into trade shows， where attendees are hoping to have one-of-a-kind experiences with each other and with representatives from participating brands. Activations can be the answer to actively involve the audience. To successfully create activations at exhibitions， event owners must help guide sponsors who are open and interested in thinking beyond the booth. An effective activation is developed collaboratively with both the organiser and sponsor. For activations to work with the audience， they have to meet an attendee need， should be able to share， bring fun to， and have a connection with the brand.

美国NAB广播展更改档期

5月初，美国广播协会（NAB）宣布，旗下美国广播展2020年展会将于4月19-22日举行，即改为周日至周三进行。 “随着行业不断发生巨大变化和受到各种因素影响，我们的展会将继续致力于与行业共同发展，为参展商、与会者和合作伙伴提供最大价值，”NAB会议和业务运营部执行副总裁Chris Brown表示。 “展会日期的改变，使广播专业人士在繁忙的工作周之外能参加NAB展会，同时与我们现有的行业教育计划保持一致。” 美国广播展每年迎来来自150多个国家和1700多家参展商和近10万名与会者，在拉斯维加斯会议中心举办，是世界上规模最大、最全面的广播类会展活动，涵盖了媒体、娱乐和技术等领域。

NAB Show changes dates

The National Association of Broadcasters （NAB） Show has announced that the 2020 edition will be held from April 19 to 22， changing the date pattern for the exhibit floor opening to Sunday through Wednesday. Shifting the dates provides professionals the opportunity to attend NAB Show outside of the busy work week while aligning with our existing education programmes." With nearly 100，000 attendees from 165 countries and 1，700+ exhibitors， NAB Show is the worlds largest and most comprehensive convention encompassing the convergence of media， entertainment and technology， held at the Las Vegas Convention Center. nabshow.com/Dates2020