SINGAPOREAN NPO AWARDS CHINESE BRANDS

The Association of Small & Medium Enterprises (ASME), a Singaporean non-profit organization, recently honored 13 Chinese brands in Shanghai for their industrial and market influence.

Ten Chinese brands including Huawei, Industrial and Commercial Bank of China and China Telecom were awarded Top 10 Leading Brand trophies as trend-setters of their respective industries.

Mandarin Travel, Changyu Noble Dragon and 360 Security Technology were awarded Prestige Brands for their popularity in China and Asia according to the Singapore Prestige Brand Award (SPBA) by ASME.

Kurt Wee, president of ASME, predicted that because Chinese enterprises such as Huawei have performed such good brand management that they might one day earn international prestige as leading global brands.

“It is very important for businesses to provide a unique brand experience and establish a meaningful connection with customers,” he opined. “In the global economy, powerful brands can transcend geographical boundaries and win the hearts of consumers from anywhere.”

ASME, established in 1986, aims to strengthen the business environment of small and medium local enterprises. In 2002 it launched the SPBA to honor Singaporean brands that have been developed and managed effectively through various branding initiatives.

ASME introduced the award for the Chinese market for the first time this year. It presents awards to Chinese brands in hopes of consolidating business relations between Chinese and Singaporean brands and creating more opportunities for cooperation.

BreadTalk, a brand from Singapore, was honored for its popularity among Chinese consumers and contribution to the baking industry both in China and Singapore.