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China Fashion Week 2019 S/S Collection:More opportunities for designers and brands

2018-12-28

China Textile 2018年12期

The 9-day China Fashion Week 2019 S/S Collection, themed with“Thriving Towards the Sun”, came to a successful close on November 2nd, 2018, attracting more than 150 Chinese and foreign designers from over 140 brands to hold over 130 collection shows, professional design contests, press release, salon and forum as well as lectures in the Birds Nest Culture Center, the Banquet Hall of Beijing Hotel, 751D ? PARK, etc. The numbers of shows and designers, and the internationalized brands in this fashion week was the highest on record, showing its strong influence and attraction of the 21-year-old China Fashion Week in the new era that welcomes a promising contemporary Chinese fashion and Chinese creativity and a prosperous Chinese fashion industry development.

The fashions collections released by the brands and designers in this seasons fashion week have covered the entire fashion industry chain, including womens wear, menswear, sportswear, casual wear, down wear, jeans, street fashion, bridal dress, childrens wear, parent-child wear, and bags, shoes, glasses, scarves and other accessories. Brand products are becoming more and more abundant and diversified; designers creative designs are more and more specialized with clearer style positioning, indicating the new characteristics of the fashion industry and also highlighting the important supporting role of China Fashion Week in promoting and prospering Chinas fashion industry.

In the series of activities, China Fashion Week arranged the sole venue for the childrens wear collection for the first time. Famous childrens wear designers brought 26 childrens fashion collections, making them lively and lovely, innocent and cute baby become a beautiful scene in this fashion week. It also showed that the fashion week serves as a platform to close to the industrial development and comprehensively link the industrial resources. Such a separate segment will definitely play an active and effective role in promoting the development of the chil- drens wear industry who embraces rapid market development, great potential and good trend.

As the official supporting exhibition of China Fashion Week, DHUB Design is committed to promoting the improvement of Chinas fashion industry chain and meeting the individualized needs of domestic fashion retail market with highlymatched and effective services as well as multi-dimensionally integrated superior resources, and aims to set up a business and trade and cooperation for buyers and industry professionals from all over the world, creating a new fashion business and trade atmosphere and experience. The 4-day DHUB Design 2019 S/S brought together a wide range of Chinese and international design brands, and completed the closed-loop ecological model from fabric, design, production, processing to terminal sales. A total of 17 business and trade matchmaking, dynamic display exchanges and other activities to debut a lot new collections, bringing many business opportunities for designers and brands and opening a window connecting trade and design.