你可能从未喝过的怪味可口可乐

2018-12-03

时代英语·高二 2018年7期

The Coca-Cola Company announced it had added a new alcoholic beverage to its portfolio exclusively in the Japanese market. The low-alcohol drink， or Chu-Hi， is a watered-down mixture of the shōchū spirit plus flavoring. This isnt the first time Coca-Cola has experimented with flavors and tastes.

可口可乐公司宣布其在日本市场推出了独有的新款酒精饮料。这种低酒精饮品，或者叫Chu-Hi，就是给稀释了酒精的烧酒加上各种口味。这不是可口可乐公司第一次尝试推出各种口味的饮料。

可口可乐公司宣布其在日本市场推出了新款酒精饮料，但是你不知道的是可口可乐曾经推出过多种奇怪的可乐，而这些可乐你可能都未听过。

Not all flavors are successful， but the unique flavors deserve a round of applause. Here are five other unusual Coca-Cola products that were released.

不是所有口味的饮料都能大获成功，但口味独特的饮料值得赞赏。这里是可口可乐公司推出过的其他五种不同寻常的产品。

Beverly

苦味可乐

Introduced in 1969， Beverly was an Italian aperitif， designed to be consumed before meals and believed to aid digestion. Competitors like Campari and San Pellegrino led to its discontinuation in 2009.

1969年，苦味可乐作为意大利开胃饮料而诞生。设计这款产品的初衷是在餐前饮用，促进消化。不过由于不敌竞争对手金巴利苦酒和圣培露矿泉水，苦味可乐于2009年停产。

OK Soda

OK汽水

This product was launched to capture the Generation X market in 1993. OK Soda cans had grim-looking illustrations in its ad campaign that responded to the idea that Generation X was cynical and disillusioned. Its slogan was “Things are going to be OK” and it even had its own manifesto. It was discontinued in 1995.

1993年，可口可乐公司推出这款产品，希望攻占“X一代”消费者的市场。广告宣传中，OK汽水罐上印着神情冷酷的头像，与“X一代”愤世嫉俗、不抱幻想的思想和状态相呼应。它的口号是“一切都会好的”，它甚至还有自己的宣言。1995年，OK汽水停产。

Coca-Cola Blak

咖啡可乐

Coffee in soda？ Coca-Cola had developed this recipe for two years and finally released the carbonated coffee drink in 2006. It hoped it would tap into the premium coffee markets， but just one year later Blak was discontinued.

咖啡味的汽水？可口可乐公司耗时两年开发此配方，并最终于2006年推出咖啡味碳酸饮料。可口可乐公司希望它能打入高端咖啡市场，但仅仅一年后咖啡可乐就停产了。

New Coke

新可口可乐

In 1985， the 99-year-old company decided it was scrapping its classic Coca-Cola recipe for a sweeter version to compete with Pepsi. In blind taste tests， people generally preferred the new recipe compared to the old. But three months after making the switch， the company announced the return of the classic Coca-Cola.

1985年，这家有着99年历史的公司决定放弃经典的可口可乐配方，推出一款更甜的产品，用以与百事可乐竞争。在味觉盲测中，与旧配方相比，人们普遍更喜欢新的可口可乐配方。然而在决定更换配方的三个月后，公司宣布经典的可口可乐重回市场。

Coca-Cola Plus

吸脂可乐

After more than a decade of research and development， Coca-Cola launched its first ever soda approved by the FOSHU food standard. The no-calorie and no-sugar drink contains fiber that will help suppress fat absorption and help moderate blood sugar levels.

经过十余年的研发，可口可乐公司推出了首款符合特定保健用食品标准的汽水。这款不含卡路里和糖分的吸脂可乐，含有抑制人体脂肪吸收和帮助调节血糖水平的纤维。

exclusively /?k'sklu?s?vl?/ adv. 排他地；专有地

mixture /'m?kst??（r）/ n. 混合物

Add the eggs to the mixture and beat well.

aperitif /?'per?'ti?f/ n.（餐前）開胃酒

consume /k?n'sju?m/ v. 吃；喝；饮

launch /l??nt?/ v. （首次）上市，发行

campaign /k?m'pe?n/ n. （社会、政治）运动，活动

Apacs has launched a campaign to improve the training of staff.

cynical /'s?n?kl/ adj. 认为人皆自私的；愤世嫉俗的

disillusioned /'d?s?'lu??nd/ adj. 大失所望的；不再抱幻

想的；幻想破灭的