Analysis Of Sports Economy In China

彭书慧 王帅

1 The prospect of sports industry

1.1 Sunrise industry

In October 2014，the General Office of the State Council issued the “Several Opinions on Speeding up the Development of Sports Industry to Promote Sports Consumption”，in which it was pointed out that by 2025，China should basically establish and improve the sports industry system，and constantly improve the sports market mechanism and sports service industry access mechanism.It also promotes the steady growth of other industries and becomes a powerful force to promote the sustained development of our economy and society.Sports industry as a “sunrise industry” in the tertiary industry，from the perspective of its development scale and structure，a large number of excellent domestic sports brands are rapidly rising，and gradually become the leading sports industry.

1.2 “Internet + sports” mode

In March 6，2015，Premier Li Keqiang mentioned in the governments report that the state should formulate an Internet plus action plan to promote the integration of mobile Internet，cloud computing，big data and Internet of things with modern manufacturing industry.The concept of “internet +” suddenly became popular，and “internet + sports” has naturally become the focus of capital attention.At present，the “Internet + sports” entrepreneurial projects generally have these categories： focusing on the “fun sports”，“moving up”，“Grand Slam” and “all over the city” of the venue，the “run around”，“Yue circle” and “Lok Chi football” which are socially cut.On the other hand，tiger-pounding，noble birds，sports，and birds nest culture have announced cooperation or set up funds，which are fully driven by capital.Because of the development of the Internet，the future development of sports road can integrate modern elements to make the sports content become comprehensive，sports venues and facilities become perfect，sports training technology is more advanced，sports investment effect is more passionate，the sports industry must have a more rapid and steady development.

2 Concluding remarks

“Sports is strong，China is strong，national sports is prosperous，” this assertion not only summarizes the great value of sports in the country and the people，but also insights into the basic support of national security for sports development.“Sports +” integration situation fully reflects the development of sports industry，whether contemporary or later，in the interests of the people and the state-owned harmless.

作者簡介

彭书慧（1998—），女，长江大学文理学院17级金融专业本科在读。

王帅（1997—），男，长江大学体育学院16级体育教育专业，研究方向为体育人文社会学。