ROARINGWILD Shenzhen, China

我并不是坚信实体零售一定会伟大复苏的乐观主义者，做自己认为对的事情远远比这件事情是否真的成功更重要。大部分人不知道我们在做什么，而我们也不需要执着去解释，更不需要介意大多数人的看法，“没愿意，没借口”

--CY | ROARINGWILD

初接触ROARINGWILD，直观感受是一群态度鲜明的年轻人在倔强地做文化。

于东仓，同为固执的跋涉者，我们愿与英雄同路。

中国本土原创潮牌ROARINGWILD咆哮野兽成立第7年，在品牌植根之地深圳开设了首家实体零售终端。DOMANI东仓操刀设计，以凌厉的笔法构建空间的感官错觉和视觉冲击。

Early contacting with ROARINGWILD, intuitive feeling is a group of young people with a strong attitude focusing on a stubborn culture.

As DOMANI, cherish the same ideals and follow the same path as heroes.

China's native original Tide brand ROARINGWILD roaring in the 7th year, the brand rooted in Shenzhen which opened the first entity stores. Space designed by DOMANI, consistent of the fi erce strokes presented shake the soul of the visual impact and sensory illusion.

一座通体透红的巨型装置贯穿整个空间，成为视觉与艺术的存在，从正面的角度，亦形成品牌名的首字母R型。装置以红色钢板为主材，只在靠近入口处的部分采用光泽的红色玻璃材质。未来几何感的室内充斥着红与黑的撞色基调，红色是激情和爆发，黑色是沉稳和内敛。感性的血液在理性的围合中滋长，两种颜色也在对抗中达至平衡。

入口通道右侧的黑色烤漆板墙面，闭合时可用作商品陈列，或当作投影墙，开启时可扩大空间，拓展更多内容。灰色水泥材质收银台位于红色装置下方一角，在红黑主色的氛围里犹显安静。

作为国潮先锋，ROARINGWILD试图通过服装这个载体，传达无所畏惧的逐梦态度。DOMANI东仓以设计打破传统零售的枯燥程式，正是契合品牌用心的空间演绎。

A huge red device through the whole space,become a rough and wild artistic existence, from a positive point of view, but also formed the brand name of the fi rst letter R type.

A very futuristic geometric sense of the interior filled with red and black hitting the tone, red symbolizes passion and explosive while black is distributed calmand restrained gas fi eld. The perceptual blood grows in the rational enclosure, and the two colors are balanced in confrontation.

A black paint wall, when closed it can be used as a commodity display, or as a projection wall, open to expand space and more content.The gray cement material cashier is located at the bottom of the red device. It seems quiet in the warm atmosphere of the red and black main colors.

As a country trend pioneer, ROARINGWILD has never been so simple as "making clothes". As a carrier, it conveys the fearless dream-driven attitude, which is the brand's real intention.