Smart Riders

by+Zhang+Xue

Mobikes， notable for their fash- ionable design and eye-catching orange-yellow color， became vogue on the streets of Shanghai in April 2016. For a moment， pictures of the bikes were going viral all over WeChat， a popular social networking app.

“Its romantic to ride a bike at sunrise and sunset，” grins Hu Weiwei， founder of Mobike， who was born in the 1980s. Hu frequently waxes poetic， but Chinas recent drive to upgrade its industries aligns more with the practicality of her startup than the passion.

Mobike is simple to use： A user downloads the app， registers， verifies his or her identity， pays a 299-yuan （US$43） deposit and locates a bicycle on the street. After scanning the QR code with a smartphone， the bike is released to use immediately. After riding， the user leaves the bike in a designated parking area on the street. The rental price， one yuan （15 U.S. cents） per half an hour， is much cheaper than any other travel option except for walking.

The popularity of the service heated up in Shanghai， and three months later， it landed in Beijing. By the end of 2016， after just eight months of operation， hundreds of thousands of smart shared bicycles were in service in 10 cities throughout China.

The emergence of Mobike has not only eased the pain of the last-kilometerto-commute， but also offered a new option for those struggling with traveling relatively short distances. Furthermore， easier access to bicycles aligns with increasing awareness of environmentally-friendly transportation. Mobikes brand has become synonymous with green travel across online social networks.

For most of the 20th Century， bicycles were the most important means of transportation in China. A brand-new bicycle once carried as much prestige as a limousine does today. Early each morning， the streams of bicycles flooding the wide Changan Boulevard were iconic to China， which became known as a “kingdom of bicycles” to foreigners.

In the current century， Chinese people have many more travel options thanks to the development of urban transportation infrastructure， a vast domestic rail system and mature air routes.

Mobike has made this traditional mode of transportation fashionable again， rekindling public interest in biking. Recent statistics from Iresearch show that by January 2017， the number of active Mobike users had exceeded 5.8 million per week， while that of its nearest rival， ofo， reached 1.4 million.

In the sharing economy era， this new business model has been popular in the capital market. In late January 2017， Mobike announced it had formed an exclusive strategic cooperative agreement with Foxconn， Chinas leading smart hardware manufacturer， in which the latter would introduce a specialized production line for Mobike in dozens of factories to boost annual production capacity to 5 million. Foxconn also became a new strategic investor in Mobike.

Not long ago， Mobike completed its Series D funding， in which it raised US$215 million， approximately 1.5 billion yuan.

The strategic cooperation with Foxconn upgraded Mobikes appraised value to 10 billion yuan. The company was built by all-young talent within two years， setting a record for business growth in China.

Thanks in large part to Mobike， within less than a year， shared bicycles have swept across China. The seemingly huge business potential of this development has drawn tremendous capital into the sector. By the end of 2016， 17 players had grabbed a stake in the game， including Mobike， ofo， U-Bicycle， Xiaoming， and Bluegogo， collectively amassing investment of some 3 billion yuan from over 20 investors， which had put 300，000 bicycles on the roads in 10 cities.

Some predict that 2017 will be the most competitive year for the shared bicycle industry in China because the influx of capital will make the market into a carnival that triggers a war of acquisitions and knock-outs in days to come.

Soon after the emergence of shared bicycles in China， shared vehicles quietly followed. Analysts have stressed that only those who minimize operational and maintenance costs will survive the fierce competition of the shared transportation market.

New technologies have disrupted and overthrown traditional practices since the dawn of time， but its too early to predict who or what will emerge on top of the impending transportation revolution， facilitated by recent exponential scientific breakthroughs and the proliferation of the internet.