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New changes in textile industry in the Internet Era

2017-03-24

China Textile 2017年2期

With the rapid development and wide application of computer technology, network technology and communication technology, we have entered the information age, which is leading profound changes in all areas of the world with unimaginable speed. Today, the information development level has become one of important signs to measure the strength and competitiveness of an exhibition. Only the pioneers of innovation can be invincible in the future.

The mobile Internet era is the time of nationwide interaction, and a mobile phone or a computer can make you play the world, while its a means of marketing for enterprises. The rapid development of electricity suppliers leaves a deep mark to this era, and the birth of mobile clients composes another chapter. At the same time, Chinas home textile industry applies the new technology to enter the new era of mobile internet.

In the face of increasingly fierce competition in the industry, the traditional offline business has been impacted severely, especially with the improvement of living standards, rising prices, costs and rents, which makes some small and mediumsized enterprises face crises of survival. In addition, home textile industry has a significant feature of the sales, where textile products change rapidly with the seasonal change, so the traditional marketing means of offline sales couldnt produce good profits in off season.

With the help of mobile client, home textile enterprises allows users to get the information they need in the vast amounts of information, so as to interact with customers more quickly and establish brand images. Meanwhile, they can set benchmarks for the national middle and small-sized enterprises in the transformation development of mobile information.

Its an inevitable trend of the traditional industry development, and also the only way to be stronger for enterprises is to use network marketing platform of mobile phone to maximize the value of resources. With the progress of science and technology, mobile Internet differs profoundly from the previous, which is not only a kind of technology and industry, but gradually into a competitive strategy. Mobile Internet is closely linked with peoples daily lives and also allows all walks of life accelerate the pace of mobile Internet.

With the evolution of the Internet industry, the mobile phone has become the center of the world. China has entered the mobile Internet era, which promotes social development with hitherto unknown depth and breadth. Also the home textile industry, constantly carves new profit models.