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on the roof of the world

2014-08-27ByzanJifang

Beijing Review 2014年31期

By+zan+Jifang

As dusk began to settle over the day, yang Congbing and his friend rode the last few kilometers into Lhaze, a county in the southwest of Tibet Autonomous Region, where the yarlung Zangbo River runs. After comparing a few hotels along a major street, they chose an unassuming one to spend the night.

“We hope to explore the original state of the plateau, and the real life and culture of Tibetans,” said yang, 38, who is from east Chinas Anhui Province. He and his tour pals had set off from Lhasa, capital of Tibet, and planned to go to Kathmandu, Nepal, by bike.

“The Tibetan-style decor of the small hotel appealed to us at first sight,” Yang said.“Its much different from modern ones and we wanted somewhere authentic.”

Paintings on the walls at the gate of the small inn depict folk legends, immersing visitors into the Tibetan world. Inside, entering into a small courtyard surrounded by twostory guest rooms, a colorful wooden box stands in the center of the yard. The container, called a chemar, with butter and roasted barley flour mixture inside, is a propitious object for Tibetans and is typically used during the Tibetan New year. Guests are welcomed to approach it by the owner, and are invited to pray to heaven and the earth; highland barley wine is also served in a big copper pot next to the Chemar box, and guests can perform blessings for their families and friends by dipping their fingers into the wine and splashing it into the air. According to locals, this is the traditional way to pray during the Tibetan New year. Thus, this special welcoming ceremony gives visitors a real sense of culture and place.

Several tables and chairs are located off to one side of the yard, just outside the kitchen. There, Tibetan butter tea and sweet milk tea, along with traditional cakes and snacks, are served. Guests can relax here after a long day of travel, tasting these authentic Tibetan refreshments and enjoying songs and dances performed by local residents. The owner, a hospitable 54-year-old Tibetan man named Lodre, plays his dranyan, a sixstringed plucked instrument, on occasion to entertain his guests.

Sitting in the yard, listening to the music and chatting with other guests, yang said that he felt lucky to have found such a special inn. “Few people come here because they fear the high altitude, which is above 3,000 meters. I will definitely be recommending this hotel to friends who also dream of adventure in Tibet.”

Entrepreneurial spirit

Word-of-mouth recommendations are the most common way people hear about this small hotel, according to Lodre, who was the first farmer in Tibet to open a family inn in 1999.

The idea of running a hotel came from his familys experience in the transportation business, for both goods and tourists, some 15 years ago. By meeting visitors from outside the area, Lodre and his brothers saw the need for people to have a place to stay in Lhaze. They then sold their truck for 100,000 yuan ($16,150) to raise money for opening a hotel. This plan was strongly supported by the local government. Not only was the brothers application approved, they were also granted a 20,000- yuan ($3,230) subsidy. When construction of the hotel was completed, it was smaller than the current one, and they decided to name it a farmers hotel.

Even early on in its operation, opening the hotel proved to be the right choice. It was widely welcomed by tourists. “Besides domestic tourists, we accept many foreign guests, especially from Australia. Foreign tourists account for about 60 percent of our customers,”Lodre said.

“We provide traditional Tibetan food, treat everyone kindheartedly and try our best to surround our guests with real Tibetan culture. All of these efforts have paid off. Our hotel is liked by our guests, and has become known to more and more people.” he added.

Lodre proudly mentioned that he was once even interviewed by China Central Television(CCTv), Chinas national Tv broadcaster. He was also invited to attend the widely watched CCTv Spring Festival Gala, an annual entertainment show that is broadcast live on the eve of the Chinese New year and attracts hundreds of millions of viewers.

Though Lodre only received three years of primary school education, he is highly knowledgeable and capable in eyes of those around him. He speaks Mandarin and even some English, which are very helpful in dealing with hotel business. But perhaps its his outgoing nature and amiability that help him make friends with his guests so easily.

“In our county, people lived by farming and herding for generation after generation. Those with a mind for business like Lodre were few and far between. By working in the transportation business, he and his family members left the mountains, and gained experience in the outside world,” said Sangye, Deputy Director of the Lhaze County Government Office. “The government hopes Lodres hotel succeeds and he can lead others to prosperity.”