Analysis on Relation Measuring and Development Innovation Path of Tourism Economy in Shenyang Economic Zone

Liang ZHAO，Xiangye SONG

School of Business Administration，University of Science and Technology Liaoning，Anshan 114051，China

Shenyang Economic Zone takes Shenyang as the center，covering Shenyang，Anshan，Fushun，Benxi，Yingkou，Fuxin，Liaoyang，and Tieling-eight cities in radius of 100 kilometers.It is an important part of the northeast economic zone and circum-Bohai-Sea metropolitan area.Although Shenyang Economic Zone has rich tourism resources，it is unaware of the lack of regional tourism spatial structure in the whole regional tourism circle construction，which leads to weakness of regional tourism development integration，and it doesn't form the integration development.Therefore，how to rely on the existing regional advantages to realize the tourism resources development，provide talent sharing，promote the competitiveness of the regional tourism resources and speed up the development of regional tourism integration，becomes the problem to be urgently to solved.

1 Tourism economic relation measuring of Shenyang Economic Zone

1.1 Analysis methodThe article uses gravity model to reflect the spatial structure，its formula iswherePiandPjare respectively the total number of tourists in tourist cityiand tourist cityj（the sum of domestic tourism and the inbound tourists）；ViandVjare respectively the total tourism revenue of tourist cityiand tourist cityj（the sum of domestic tourism income and tourist foreign exchange income）.Among them，tourist foreign exchange income counts by US dollars；this article adopts the foreign exchange rate of 1∶6.2；Dijis the distance between tourist cityiand tourist cityj（unified the highway mileage between cities［1］），bis the distance friction effect index for measuring，usually taking 2 as experience.

This article uses the analyzing data mainly from Liaoning Statistical Yearbook 2013 of China Statistics Press，and Statistical Yearbook of China Tourism 2013 of China Travel＆Tourism Press.

1.2 Tourism economy relation level analysisTable 1 shows that the role and status of Shenyang are particularly prominent，which is the center of tourism economy relation in Shenyang Economic Zone.According to the qualitative analysis in the table，we can summarize the tourism economy relation spatial structure in Shenyang Economic Zone as follows：（i）High intensity zonetourism core distribution zone.It shows that tourism economic relations between cities are mainly concentrated in a few surrounding cities in Shenyang Economic Zone.With Shenyang as the core，five cities of Anshan，Fushun，Benxi，Liaoyang，and Tieling contitute the tourist core distribution zone.（ii）High intensity zonetourism close axis.Shenyang and Yingkou constitute the close axis of tourism relation in Shenyang Economic Zone.（iii）Weak intensity zone-edge tourist city.Fuxin belongs to the edge of the Shenyang Economic Zone tourism city，which has weak economic relations with Shenyang.

1.3 Tourist city clustering measuringReferring to relevant research results［2-3］，we select16 variables to reflect the regional tourism economic development：X1is world natural／cultural heritage；X2is national key scenic area；X3is national nature reserve；X4is national forest park；X5is national key cultural relics protection；X6is national historical and cultural city；X7is star hotel；X8is five-star hotel；X9is four-star hotel；X10is total number of travel agencies；X11is international travel agencies；X12is domestic travel agencies；X13is the total tourism revenue（109yuan）；X14is the proportion of tourism revenues in GDP（%）；X15is the international tourists（person trip）；X16is tourism foreign currency income（104US dollars）.

We adopt data processing software of SPSSs of t ware，and use multivariate statistics methods［4］.We use SPSS17.0 software for orthogonal relative rotation，calculate the characteristic value and characteristic vector value，calculate principal components variance contribution rate and the cumulative contribution rate to determine the principal components score，and calculate the principal component loads to make load matrix，calculate the principal component scores，and further calculate the comprehensive score.

Table1 Tourism economy relation value in Shenyang Economic Zone Unit：109 yuan·104 person trip／km2

Table 2 The clustering scores of various tourist cities

From Table 2，we can see that Shenyang has comprehensive score far ahead of others，which plays the prominent role.Shenyang is the capital of Liaoning province，which constitutes the backbone of the regional tourism system in Shenyang Economic Zone.

1.4 Tourism resource endowment measuringTaking the world natural and cultural heritage，national key scenic area，national nature reserve，national forest park，national key cultural relics protection units，national historical and cultural city tourism resources endowment as the measuring index，we refer to relevant research results［5］，and use ranking method，to calculate the absolute abundance index（A）of various cities'tourism resource in Shenyang Economic Zone，relative abundance index（C），and total abundance of tourism resources（F）.The formula is as follows：

wherePiis the total abundance of tourism resource of Cityi，andmis the relative city's number（taking 8）.

Table 3 Total abundance of tourism resources

From Table 3，we can see that the two cities with high scores of the total abundance of tourism resource in Liaoning province are Benxi，and Shenyang；the two cities with low scoresare Liaoyang and Tieling.Tourism resources abundance advantages in Shenyang Economic Zone are mainly concentrated in the eastern and central area.These areas have various tourism resources，large quantity，high abundance，and good regional combination，which help to organize the high intensity tourism industry，and form resources fully for the development of tourism economic belt and tourism economic zone.

2 Tourism development innovation path in Shenyang Economic Zone

2.1 Creating strategy development pattern in Shenyang Economic ZoneAccording to the＂core-margin＂tourism spatial structure in Shenyang Economic Zone，we need to intensify development to create strategy development pattern of Shenyang E-conomic Zone，and form＂one core，five margins＂development strategy pattern.＂One core＂takes Shenyang as the core of tourism development in Shenyang Economic Zone，prominently constructs its characteristic tourism resources，and makes it as the head of the tourism industry in Shenyang Economic Zone.We need to give full play to the＂one core＂，Shenyang tourism resources construction，and give full play to its aggregation and radiation to its surrounding areas，realize the rational development of tourism resources in Shenyang Economic Zone，and take tourism industry development by leaps and bounds［6］.Areas are divided into：Shen-Tie，Shen-Ben，Shen-Fu，Shen-Fu，Shen-Liao-An-Ying，five margin areas.The five margin areas are the five important tourism economic development axes in Shenyang Economic Zone.They can be driven by the core city Shenyang，and form the integration of regional tourism resources.It is necessary to strengthen the development of tourism resources in five margin areas，on the basis of strategy spatial development pattern，and integrate the regional tourism resources of Shen-Tie，Shen-Fu，Shen-Ben，Shen-Fu，and Shen-Liao-An-Ying，which can jointly promote the development and formation of＂one core，five margins＂layout，and take Shenyang Economic Zone as the regional tourism shield in order to lead the development of marginal cities.

It is necessary to develop the unique characteristics of the regional tourism resources，make potential tourism advantages conditions to get more reasonable development of the tourism resources，take advantage of potential tourism resources，and strengthen the interactive association to drive the development of regional cooperation to form tourism resources integration，which can achieve reasonable development.

2.2 Integrating the tourism products Regional tourism products in Shenyang Economic Zone，the red tourism，religious tourism，surrounding Hunhe river and urban leisure vacation，can all realize the integration of tourism products.Taking landscape tourism product system construction as the core，it is necessary to take the tourist famous brand as the goal to promote the integration of tourism resources and tourism product development.It can make Manchu and Qing culture tourism products brand to get gradual attention，and make tourism products form regional features.We can gradually build the tourism product of Shenyang Qipan Mountain，Benxi Guanmenshan Mountain，and Benxi water tunnel，take the Shenyang development zone leisure vacation，Fushun Lei Fengmemorial hall-the cultural tourism products as the key products，take Qing culture tourism，Manchu customs tourism，red education tourism，eco-tourism，and coastal tourism，the five colors tourism products as the feature，takehotsprings in Anshan，Benximaple leaf，Tieling folk art，Shenyang fantastic Ice and Snow Festival as the special important tourism products，and take the off-season，shoulder season，and night tour tourism products as complement to form the tourism productssy stem.Integrating special tourism products together in Shenyang Economic Zone can increase the competitiveness in the development of Shenyang Economic Zone in the national regional zones.

2.3 Emphasizing main resources and creating tourism resource development level structureFor reasonably positioning tourism function and optimizing the structure of development level，it is necessary to divide the Shenyang Economic Zone into the basic tourism functional zone，the secondary tourism functional zone，the developing tourism functionalzone，and potential tourism functional zone，etc.According to the classification，Shenyang as the first-class city has obvious tourism resources and geographical advantages.So as the key tourism functional zone，Shenyang should vigorously develop regional core products and superior products，and secondary tourism functional zone should focuson Fushun，Liaoning，and Tieling，these three cities，which should emphasize developing secondary tourism resources，and form regional cooperation strategy of＂Shen-Fu，Shen-Tie＂.The above three cities have rich tourism resources，and under the first-class city Shenyang integration layout，the secondary tourism functional zone can make auxiliary development，carry out the basic resources construction，maintain the stability of tourism resources in Shenyang Economic Zone.Fuxin and Liaoyang lack regional tourism resources，and there is a need to increase the development level，and implement tourism resources development of＂Shen-Fu，Shen-Liao＂construction［7］.Benxi，Anshan，Yingkou are in potential tourism functional area，and we should develop various potential tourism products for different tourism markets.Yingkou has big value of marine resources，and we can develop the coastal tourism and tourism products.Benxi is a landscape ecological tourist city surrounded bymountains，and we can develop ecological landscape tourism products.The four functional zones can share tourism resources，complementeach other'sadvantages，and cooperate mutually with each other，which can promote good and fast tourism product development in Shenyang Economic Zone.

［1］Chengdu Cartographic Publishing House.Liaoning Sheng Jiaotong Tuce［M］.Chengdu：Chengdu Cartographic Publishing House，2006.

［2］W HX，MAO DQ，WANG HY.Preliminary analysis on tourism economy spatial characteristics of Jiang Xi Province［J］.Commercial Research，2007（9）：55-57.

［3］TANG SY.A study on the spatial difference of regional tourism economy—A case study on Shandong Province［J］.Territory＆Natural Resource Study，2007（2）：75-77.

［4］YU JY，HE XH.Data statistics analysis and Spss application［M］.Beijing：Ports＆Telecom Press.2003：251-310.

［5］BIAN XH.An analysis of intercity differences and abundance of urban tourism resources in the Yangtze River Delta［J］.Jiang Su Commercial Forum，2006（1）：109-112.

［6］WANGYL.Constructing the basic research frame of regional tourism industry structure［J］.Tourism Tribune，2012（10）：67-69.

［7］SU YJ.The path research on Shenyang District tourism integration development［J］.Liaoning Economy，2013（6）：20-24.