On the Development of Tourism in the rural and village region (alternatively called rural area or RA or village area of China or VAC for short)

黄 捷

[Abstract] With the rapid development of the tourism market in mainland China and the quick expansion of tourism in the rural and village region (alternatively called rural area or RA or village area of China or VAC for short), more and more attention has been jetted into this field at the same time, and it also attracts the attention from the government and raises the interests of experts and scholars. In this paper, the recent definition of tourism in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short) is given out, and tourism in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short) development is also the main concern, the analysis of the development of tourism in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short), tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) development programs and measures for analysis.

[Key words] tourism in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short) ; development of tourism

Introduction

Modern tourism (tourism as a sector of the economy in the modern economy) in the rural and village region (alternatively called rural area or RA or village area of China or VAC for short) is a different mode of tourism industry taking place in rural and village regions. First appearing in the 1980s, it became especially prosperous after the 1990s and the rapid tourists travel motivation is significantly altered from the traditional tourist market to a wider change. Modern tourism（tourism in the modern society as a beneficial factor of the whole economy） in the rural and village region (alternatively named as rural area in China or called RAC for short) is mainly characterized by these following features：

1.the time for travelling is not limited to holidays;

2.the tourists take full advantage of the beautiful landscape of the rural and village regions of the country, the natural environment and architecture, and cultural resources;

3. The modern tourism Modern tourism（tourism in the modern society as a beneficial factor of the whole economy）in the rural and village region (alternatively named as rural area in China or called RAC for short) has a great contribution to the economy in the rural and village regions, by not just a surviving performance to the local fiscal revenue, but also by creating great opportunities in jobs and employments for the local communities, which is considered to be a traditional weak point in the rural and village area. And the development of tourism has helped making up for the traditional economic weakness and has injected new vitality. Modern tourism (tourism as a sector of the economy in the modern economy) in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short) plays a positive role in promoting the economic development of rural and village regions, with features such as the rapid increase of tourist. The modern tourism (tourism as a sector of the economy in the modern economy) in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short) has become an effective means for the development of the rural economy. So it is necessary to distinguish the difference between the "back home" tourism or tourism in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short) and modern tourism(tourism as a sector of the economy in the modern economy) in the rural and village region (alternatively named as rural area in China or called RAC for short). We are talking about tourism in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short) as a type of modern tourism(tourism as an integrately and beneficially economic in the modern economy) in the rural and village region (alternatively named as rural area in China or called RAC for short).

The development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)al procedures and measures is the main targets for this analysis.Key words: Tourism in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short)al development

1) The definition of tourism in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short)

The first attempt to define the meaning of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) came from professor Li Lihue of Southwest China Normal University（Now Southwest University），who wrote in the book named "Tourism in the Rural and Village Region (alternatively named as rural area in China or called RAC for short)" (published by the Publishing House of Humanities and Social Sciences of Southwest China Normal University，in May 2002) that the narrow tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) in rural and village regions is the main tourist attraction among all the tourism activities in rural natural and cultural objects. According to the definition of Professor Lis definition（Tourism in the Rural and Village Region，the Publishing House of Humanities and Social Sciences of Southwest China Normal University，May 2002）and from our own viewpoint， the conception of Tourism in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short) can be reached and it includes two aspects: First, it occurs in rural and village regions, in pastoral as a tourist attraction, and neither is dispensable. Second, the development of tourism in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short) profile. Third, the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)

(A) Traditional tourism in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short)

Appearing after the Industrial Revolution, the formation of modern tourism as an industry was mainly due to the demand，mental or psychological，of some city residents to return from city or urban areas to the rural and village regions in the form of so called "back home” vacation. Traditional tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) on the local will have some valuable economic impact and increase networking opportunities in urban area or in the rural and village region (alternatively named as rural area in China or called RAC for short), but it has a big difference from the modern tourism Modern tourism（tourism in the modern society as a beneficial factor of the whole economy in the rural and village region (alternatively named as rural area in China or called RAC for short), and the differences are mainly indicated in the following zones: Traditional tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) activities on holidays; promote local economic development; did not give the local increase employment opportunities and improve the local financial environment. In fact, traditional tourism in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short) of many of the world's developed and developing countries is widespread in China. This traditional tourism in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short) is often classified in travelling to visit relatives.

(B) Modern tourism (tourism as an integrately and beneficially economic in the modern economy) in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short)

Modern tourism (tourism as an integrately and beneficially economic in the modern economy) in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short) is a different mode of travelling in rural and village regions debuting in the 1980s, especially prosperous after the 1990s. The rapid advance of the trend of travel motivations of tourists is radically different from a traditional conception in which tourist do not prefer a trip of which the topic is labeled as “return home” or “returning to the nature”. Modern tourism(tourism as an integrately and beneficially economic in the modern economy) in the rural and village region (alternatively named as rural area in China or called RAC for short) is mainly expressed as: time travel is not limited to holidays; the modern rustic tourists take full advantage of the beautiful landscape of the rural and village regions of the country, the natural environment and architecture, and cultural resources; The modern tourism(tourism as an integrately and beneficially economic in the modern economy) in the rural and village region (alternatively named as rural area in China or called RAC for short) has done a great deal of contribution to the rural economy, not just the performance to the local fiscal revenue, but also to create local employment opportunities, but returned to the traditional economic weakness has injected new vitality.

Modern tourism (tourism as an integrately and beneficially economic in the modern economy) in the rural and village region (alternatively named as rural area in China or called RAC for short) plays a positive role in promoting the economic development of the rural and village regions, and features for the rapid increase of tourists. The contemporary tourism in the rural and village region (alternatively called rural area or RA for short) has become an effective means for the development of the rural economy. So it is necessary to distinguish the difference between the "back home" tourism or tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) or contemporary tourism in the rural and village region (alternatively named as rural area in China or called RAC for short). We are talking about tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) which is considered to be a progressive type of tourism which ranges chiefly in the rural and village region (alternatively named as rural area in China or called RAC for short).

According to the latest estimates and statistics given by the National Tourism Administration(NTA), the number of annual tourists who are taking part in the Tourism activities in the rural and village area has reached 300 million (number of people), tourism revenue of over 40 billion Yuan has been realized, accounting for nearly one-third of the national total travel. According to the report by NTA, the number of national agricultural tourism demonstration sites has reached 359 sites which are being scattered in the 31different provinces, autonomous regions and municipalities all over the mainland, covering a variety of formats of agriculture related tourism spots and tourist attractions. In the past three Golden Weeks that come once a year, the proportion of urban residents in China travel options tourism in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short) accounts for about 70% to each Golden Week market and the total number is estimated to be about 60 million people in the tourism in the rural and village region (alternatively named as rural area in China or called RAC for short), tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) has become a new growth point of the tourism.

(C) the developmental status of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)

Over the country's tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) ， the development is mainly featured in the combination of agriculture tourism and leisure agriculture tourism and it is involving many different factors and elements that range from studying, learning, individual participation, sports events, leisure facilities, vacation spots and entertainment/recreation stuffs in which we can see a clear example that the development of an industry integrates and helps booming the development of other industries, including participation rates of Chinas tourists which is staying at a relatively high level, and the migration rate of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) projects are mainly based on the "live in farm houses, eating rice farmers dry farmers live, enjoy the farmhouse for the content of Folk Custom Tourism; the Harvest various agricultural farming as the main content picking tourism and civil traditional festivals for the content of village festivals and tourism aspects.

Inhale Lake Town, which is an excellent example for tourists and researchers who are interested in this field of tourism in mainland Chinas rural area, is a small village of a population of one thousand located in the county of Pingu in the northeast frontier of the municipality of Beijing, which is thought to be a part of the so-called triangle of that includes and connects Beijing, Tianjin and Hebei. Inhale town has been considered to be Beijings first rays of the sun shining on the principal place. The purpose of tourism in the rural and village region (alternatively called rural area or RA or village area of China or VAC for short), Lake Jinhai（Jinhai Hu in Chinese 金海湖 meaning ‘lake of the golden sea ）which is known to be lying by the side of a town rich in resources and having a broad universality and forward-looking.

Another good example that attracts the attention of tourists, researchers and scholars is the Chun Mei village, which is also located in a rural part of Beijing and is lied by the cost of one of the part of this citys largest water park – Lake Jinhai（Jinhai Hu in Chinese 金海湖 meaning ‘lake of the golden sea ）. The local government has successfully held the Eleventh Asian Games in 1990 and was a place in which the games of rowing, canoeing had been taking place. In the same time, it has successfully passed the challenge of the Guinness Book of World high-altitude survival record in 2002 large-scale events and thus become a part of the world record.

Looking at the scene in which the lake, the road, the mountains, the green water and blue sky integrate into the a beautiful page, the tourists could enjoy a unique beauty for Lake Jinhai（Jinhai Hu in Chinese 金海湖 meaning ‘lake of the golden sea ）. The yellow grass in the village of Wan or Wa cun(万村) is a rare specie in Beijing and the Springs village, or the village Cancun, is often famed as a place having an endless stream and full of juicy gash.

(B) Development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)

The rapid development of tourism in the rural and village region (alternatively called rural area or RA or village area of China or VAC for short), gradually shows the scale of the industry and the diversification of products. Some enterprises even starts to get involved in foreign related tourism and tries to attract foreign tourists to undertake the tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) in the rural or village area. The main attractions includes: Agro tourism (or agri-tourism), Farm Tourism (farm-tourism), Green Tourism (green tourism), Village Tourism (generally refers to the remote villages of traditional culture and folk culture tourism) and Peripheral Area Tourism (peripheral area of tourism).

The status of comprehensive Chinas tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) and other research results, tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) basic types into the following categories:

1 The green landscape and rural scenery as the theme of tourists, tourism in the rural and village region (alternatively named as rural area in China or called RAC for short).

2 The farms or farm tourism, leisure farms, tourist orchards, tea plantations, garden, leisure fisheries, agricultural education garden, agricultural science demonstration park of leisure, entertainment, and increase their knowledge of the theme of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short).

Rural folk, country, ethnic customs and traditional culture are taken as the theme of folk culture, which is considered to be an integrated part of the national culture and even an active part of th local culture as the theme of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short).

Sports & Wellness and Fitness Entertainment-themed are the core of recreational tourism in the rural and village region (alternatively named as rural area in China or called RAC for short).

(C) the analysis of the problems in the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)

The existing problems in the development of tourism in the rural and village region(alternatively called rural area or RA or village area of China or VAC for short) in China can be mainly found by the witness and researchers in the following aspects, such as:

First, the enterprises and the individuals who take part in this industry has shown to the public that they are in a surprising lack of this field they want to make money from and a deep understanding of tourism in the rural and village provincial levels of confusion is in immediate need. Some scholars who has observed these problems in the field of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) , has stated that the same danger is equivalent to Agri-tourism (amateurism). Note that some problems are coming from the misunderstandings and even one-sided understanding of agriculture and tourism, which seriously reduced the richness of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) and is also threatening to cover other types of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short). Many rural tourist attractions and more simple agriculture are all part of tourism, as the majority of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) products cannot truly reflect the tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) at all levels, and some even distorted the meaning of the tourism in the rural and village region (alternatively named as rural area in China or called RAC for short), affecting the attractiveness of the product.

The Operation and development of tourism in rural and village region leads to the existence of the phenomenon of fragmentation which depend on many things: such as brand an the cultural connotation. The prevalence of the phenomenon of fragmentation can also be found in tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) that leads to the development and operation of the resources and funds did not form an operational synergies, while tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) widespread scale operators brand consciousness, as the One-sided emphasis on the development of rural natural resources in tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) develops, the neglect of the local culture, the rural folk cultural connotation of development and understanding of rural culture and tourism narrow and one-sided, ignoring the development and utilization of other resources in rural and village regions.

The lack of planning and planning, blindly launched a number of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) in which a series of projects and urbanization in the developing tendency are working together. Due to the lack of funds, there is no demonstration of tourism resources, planning and planning of a crash, and there is only re-scale development and quality, for that reason many tourists in the rural and village region (alternatively named as rural area in China or called RAC for short) feel that there is a big blind point that many people ignore for long time, regardless of the long-term, and some tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) . The development itself can thus turn into an extent of damage. In addition, some of the villages in the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short), artifacts too obvious rural hostels built high-rise buildings, a worrying trend of urbanization, in which the impact of the characteristics of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short).

(4) lack of tourist professionals, and management confusion.

Due to the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) and research are at a lower level, for the operation and management of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) is relatively small, the lack of systematic and effective training of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) practitioners. The village cadres individual in the actual operation of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short), tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) area managers and served by neighboring farmers. Generally low quality of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) managers and practitioners, in contradiction of the rapid development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) and the low quality of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) operations managers and practitioners, tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) in the extensive operation, to form a light management, low-quality, low-income vicious cycle of , has seriously hampered the development of China's tourism in the rural and village region (alternatively named as rural area in China or called RAC for short).

The tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)al development model, development features same. Chinas tourism in rural and village region focus on the development of leisure agriculture and sightseeing agriculture and other tourism products, and paid insufficient attention to the development of the resources of rural folk traditions and folk customs. The development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) relied heavily on pastoral resources, the lack of artistic connotation, geographical characteristics and culture. In addition, China is also the phenomenon of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) products the same, the lack of specialty products, the overall reception level is low and inadequate facilities.

6 narrow ranges of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)al progress, a limited contribution to the revitalization of the rural economy. China's economic underdevelopment, infrastructure lagging behind many other reasons, resulting in more successful tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) development in China area more than in the last, in the periphery of the city, even in the city to open up the project of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short), tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) in remote areas in the revitalization of rural The effect on the economy is very limited.

Addition of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) appear to special tourism products, such as tourist orchards, scenic tea, high-tech agronomic Park, multifunction flower garden, leisure fisheries, insufficient degree of integration with other scenic and natural resources, tourism practitioners of rural people less than normal, the income from tourism body not by farmers. Development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) in developed countries in order to increase farmers' income, especially in remote areas the income of farmers, generally small development, farmers participating in the main tourism revenue is only a supplementary income for local farmers, countryside and China travel differs greatly.

Fourth, the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) program

tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) development is the use of capital and technology, optimize the allocation of the elements of rural natural tourism resources, social and cultural tourism resources, public investment, technology and human resources, facilities, infrastructure and other tourism industry and related socio-economic resources, potential tourism resources into tourists can take advantage of the tourist attraction, and thereby generate economic value and a variety of other value, or has been part of the breadth and depth of the use of resources to strengthen, thereby enhancing the value of tourism resources in the process. tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) development in specific rural environment, development process and operation will have a rural social, economic and environmental development will produce a series of effects, and thus the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) and rural residents should always be the most direct the interests together to make local farmers benefit in tourism development.

Hurried ill-conceived project of tourism development projects, are likely to lead to the development failure (McKercher, 2001). Lack of specialized agencies to guide tourism development will bring the problem of misuse of funds for construction (Prideaux and Adler 2002). At present, China's pastoral family production and management, rural economic organizations, administrative organizations and collective management organizations continue to weaken, if not extensive mobilization cannot organize themselves. Tourism Development Steering Committee on tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)al development of China's rural and village regions needs to establish a broad mass base, the core functions of the entire development action organization, coordination and communication. This organization is generally appealing and enthusiastic cadres of the tourism industry, and to win the trust and recognition from the village, is the representative of the interests of the majority of the villagers(referring to rural area residents who are engaged in the tourism industry)). Combined with the successful experience of the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) at home and abroad, this paper presents the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) following seven steps.

(A) The development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) program

Community interests → Step 1: Proposed Tourism Development Project

↓

Step 2: Project impact factor identification ← -

The ↓ Development Steering Committee is two-way communication with the community

The third step: Community consultation for support -

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Step 4: project feasibility study ← expert analysis of the target market, economic conditions

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Step Five: Project Amendment ← assessment expert's report

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Step Six: trade-off project to raise development funds ← investment institutions

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Step Seven: the implementation of the project

(B) the development of the program

First, tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) development should take full account of the interests of the community, and proposed tourism project in the "resources + market" development-oriented, based on the resource advantages, while taking into account the needs of the tourism market. Occurrence of existing tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) resources, cultural connotation and advance conditions analysis and demonstration, in the optimal allocation of resources on the basis of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) projects, prepared with regional characteristics.

The development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) projects usually can promote local social and economic development, and to benefit local residents, but also may have a negative impact, the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) will directly and indirectly caused by the local social and economic changes in the environment. Identify the impact factor of the development projects, for qualitatively and quantitatively predict and explain the impact of the extent of the underlying data, is proposed to enhance the beneficial effects of the proposal to develop countermeasures to eliminate and alleviate the harmful or negative impact on These confounding effects of demographic impact factor, communities and institutions within the various relationships factor influencing factors on the individual and household level, community infrastructure demand factors, economic conditions change factors. A variety of factors can be subdivided into separate content, according to the content of the tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) resources, tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)al projects and the geographic conditions of the country in which the adjustment.

Second, the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) is a two-way feedback process, when the impact of tourism mainly through the tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) Development Steering Committee will inform community residents, and an explanation Considering their observations and recommendations to maximize the beneficial effects, eliminate or reduce negative impact. Demographic influence factor, the community and various agencies within the relationship factor, revenue and expenditure and economic development of indigenous rural community infrastructure demand factors change, the end result is leading to change the quality of life of local residents. Should factor changes the combined effects of information for community residents to community residents, and to obtain public understanding and support of the project progress.

Third, the basic guarantee of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) development projects to meet the needs of the community the public and the interests of the community, but the ability to achieve the desired results, the need to hire experts to conduct a feasibility study on the project. Expert use of scientific methods to the proposed tourism project-depth and meticulous research, analysis of the expected economic benefits of building programs, a comparative demonstration, to evaluate the feasibility of the program, to provide a systematic basis for investment decisions. In this step, the tourism market and economic analysis are very important to ensure that tourism projects to be developed economically viable, there is a demand in the market, and has good maneuverability.

Fourth, the feasibility study report, combined with the experts to revise the project. By hired experts, a panel of experts to review the project feasibility study, participate in the assessment object is extended to a member of the Tourism Development Steering Committee, as well as to implement the relevant community representatives and tourism projects. This will not only assure the methodical nature of the project, but also get the support of the community residents, in order to reduce the resistance in the implementation process.

Finally, diverse channels to raise development funds, adhere to "the state, collectives and individuals together on the principle of" who invests and benefits "to encourage various forms of capital investment. Villagers(referring to rural area residents who are engaged in the tourism industry)) resources can be used in the form of shares, capital shares, can also work on behalf of the capital, labor converted into shares. For the village where the higher governmental authorities, may be used to pro-poor tourism, investment in infrastructure construction for the initial development of tourism injection of funds, in order to lay the basis for the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short). For land, the land at a price or land use rights can be utilized as a means of financing the project. Under the conditions allowed in the current policy, optimize the investment environment; investors are given some preferential policies to mobilize the enthusiasm of foreign investors. Successfully raise funds, the development of tourism projects that can be implemented.

In general, the development model can fully embody the idea of community affairs, community participation ", and widely seek expert advice, to guarantee the methodical nature of the project. A project from the planning to the implementation of the various stages of community residents have the opportunity to participate, which is conducive to the understanding and support of the community to reduce resistance development work.

Fifth, the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) measures

(A) long-term planning, scientific planning, enhance the cultural connotation of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)

Tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)is a combinative progress involving system planning, organic integration of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) resources, carefully and scientifically planned tourism development projects. Nonetheless, also to strengthen the cultural connotation construction, aboriginal culture as the core, to improve the taste and quality of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) products. Strengthen tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)al cultural connotation mining help to change the country tourism production structure similarity, low-grade. In project development and design of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) products, it is necessary to do an article on the rural folk, ethnic customs and local culture, the tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) product has a high cultural taste and artistic style.

(B) maintain the character, highlighting features, enhance the attractiveness of tourism in the rural and village region(or rural area for short.

In the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short), it is necessary to pay attention to maintaining the intrinsic qualities, highlighting the idyllic, avoids the tendency of urbanization. Investment in the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) should pay attention to protect the authentic rustic qualities. Thus, the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) to strengthen the scientific guidance and professional guidance, to strengthen the operating characteristics and differences, highlighting the rural and village regions of natural, simple, green, fresh atmosphere, emphasizing natural, leisure and rustic charm, efforts to showcase the charm of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short).

(C) government-led, joint ventures, three brand

Across the country outskirts of the city in great efforts to the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short), the competition is fierce competition for the tourist. tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) in the joint operation under the guidance of the local government and the formation of scale, the strength of groups, the creation of the brand, increase market competitiveness, take the scale and industrialization of the road, to achieve the sustainable development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short).

(D) development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) to do several combined

1. Tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)al development in combination with other tourism development

tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) can not be understood as a purely development of agricultural resources, and with the development of other tourism resources and attractions combined with the attractiveness of existing tourist attractions, for tourists to form resource sharing, complementary advantages and common development pattern.

2 tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)al development should be combined with rural poverty alleviation, rural surplus labor force employment

It is estimated that China's pastoral currently there are about 150 million surplus labor will add at least 2010 labor forces of about 6350 people. Short to medium term, China's increasing pressure on employment. Rural surplus labor force is a very acute problem. The development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) to increase tourism employment opportunities can be solved to some extent the problem of surplus labor in rural and village regions to ease the pressure of surplus labor in rural and village regions of the cities.

Tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)al development combined with the construction of small towns

In 2001, China's small cities and towns have exceeded 20,000, the urbanization rate of 37.66% during the last 10 years, China's average annual increase of about 800 small towns, 10 years, 100 million rural populations settled in the tiny town. Tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)al development may involve immigration issues. The tiny town is the ideal place to acceptance. tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) development and construction of small towns, the construction of small towns according to the tourist towns style control, the small town itself become a tourist attraction is one of township enterprises, the tourism business can also rely on the development of small towns, such as agricultural by-products processing, production of tourist souvenirs.

4. Tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)al development and resource protection, and creating an ecological personalized combination, take the road of sustainable development

To pay attention to the problems of resource development and environmental protection coordination in the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short), to prevent tourism development resulting in environmental pollution and destruction of resources, to strengthen the organic integration of ecological resources, adhere to the development of tourism resources in the protection, development second " principle and take the road of sustainable development.

(V) National given long-term policy, economic, and technical support to the tourism in the rural and village region (alternatively named as rural area in China or called RAC for short)

State long-term policy, economic, and technical support of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) is extremely necessary. Many studies show that the general tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) is difficult to bring high-yield, Therefore, the state, in addition to long-term economic and technical support to the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short), but also to develop policies on tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) development tendency, and the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) into the at all levels of the tourism master development plan.

(F) enhancing community participation and training of farmers guide does increase the income of farmers

The development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) to agriculture, farmers and rural development height combines to make tourism has become an important industry in the rural communities. Farmers can not be ignored in the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short), tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) should be thoroughgoing, bigger, well, you have to increase community participation, and strengthen the training of farmers and guidance, to stimulate farmers to do tourism initiative and improve farmers' ability to do tourism, efforts to develop the local characteristics of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short), increased tourism receipts, so that farmers really benefit.

In short the development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) in order to increase the income of the farmers as the core, in order to protect the natural environment of the rural focus, maintain the countryside and local characteristics, take the characteristics, standardization, scale and branded the path of integration, to achieve the industrialization of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short) the basic objectives, and ultimately the sustainable development of tourism in the rural and village region (alternatively named as rural area in China or called RAC for short).