Reader’s Digest读者文摘
2013-04-29
Readers Digest is a monthly general-interest family magazine co-found in 1922 by Lila Bell Wallance and DeWitt Wallace, and based in Chappaqua, New York, United States. For many years, Readers Digest was the best-selling consumer magazine in the United States, losing that distinction in 2009 to Better Homes and Gardens. According to Mediamark Research, Readers Digest reaches more readers with household incomes of $100,000 more than Fortune, The Wall Street Journal, Business Week.
Global edition of Readers Digest reach an additional 40 million people in more than 60 countries, with 50 editions in 21 languages. It has a global circulation of 17 million, making it the largest paid circulation magazine in the world. It is also published in Braille, digital, audio, and a version in large type.
The magazine is compact, with its page roughly half the size of most American magazines. Hence, in the summer of 2005, the U.S. edition adopted the slogan, “America in your pocket”. In January 2008, it was changed to “Life well shared”.
《读者文摘》是1922年创刊的月刊,是一本能引起大众广泛兴趣的内容丰富的家庭杂志。是由利拉·艾奇逊和德惠特·华莱士在美国纽约创建的。多年来,《读者文摘》是美国最畅销的消费者杂志,但在2009年输给了《美化家居》杂志。根据Mediamark的研究,《读者文摘》比《财富》、《华尔街日报》和《商业周刊》有更多的读者,这些读者的家庭收入均高于十万美元。
《读者文摘》在全球增加了4000万读者,它拥有48个版本,涉及19种语言,并畅销于世界60多个国家。它的全球发行量大约1700万本,这使得它成为全世界最大的付费发行量杂志之一。它同样大量地用盲文、数码、音频发行。
《读者文摘》是小巧的,其页面大小大约只有大多数美国杂志的一半。因此,在2005年夏天,美国版采用了这个口号:“美国在你的口袋里”。而在2008年1月改称成了“好好共享生活”。