“浙江创造”闪耀伦敦奥运

杨小亥

随着2012年伦敦奥运的到来，中国浙江的许多民营企业也在这座全世界都关注的大舞台上，尽情书写着自己的亮色。

创意舞台：“走出去”的企业文化

我最早知道的“浙江创造”亮相奥运的企业，是总部设在宁波余姚的大丰实业有限公司。早在2004年的雅典奥运场馆里，就有他们出品的座椅和看台。之后的2008年北京奥运、现时的伦敦奥运，他们一个都没落下。

是什么让这家企业的舞台和座椅获得每一届奥运会主办方青睐？

在奥运这样的大平台前，单单价格的优惠绝不是主要因素，拥有别家企业无可比拟的技术优势才是大丰的成功秘诀。

大丰副总经理陆均林告诉我，这家成立于1991年的工业企业，一开始只是为舞台做一些不起眼的配件。

但仅靠技术含量相对较低的座椅等配件，无法满足大丰越来越高的目标。随着20世纪末到来，观众“口味”越来越重，舞台经常需要上演一些类似“科幻片”的表演，这非靠舞台机械不可。因此，从2001年开始，大丰实业便投入舞台机械设备的研发，同时在杭州、北京成立了设计院和省级工程技术中心，引进了300多名中高级技术人员，把高端产品的研发视为企业最具潜力的投资。

“从这一创新理念出发，进入2000年以后，大丰年科研经费一直保持在销售额的5%以上。有了科技人员，大丰在拓展舞台机械产业的征程中，积极寻求高起点发展，与世界著名的舞台机械制造商日本三精、德国BBH等国际一流企业建立了合作关系，以此实现大丰核心技术达到国内领先国际先进的水平。”陆均林说。

2004年，大丰在行业内率先获得了舞台机械、灯光音响的国家甲级设计资质；2005年，获得了舞台机械工程综合能力等级一级证书。在技术创新上，他们自主开发的柔性齿条式升降装置技术填补了舞台技术升降装置领域的国际空白，为世界首创，2006年，这一项目被列入国家火炬计划项目。

一连串的技术创新和品牌提升战略，终于为大丰赢来了更高端的订单。2006年，大丰的舞台中标国家体育馆等多个北京奥运项目，次年，大丰公司再次获得了国家奥体中心体育场和国家奥体中心体育馆两个项目座椅看台的中标权。这些项目在2008年北京奥运会上大放异彩，也吸引了更多的外国客商，让大丰走出了国际化的一步，也奠定了在伦敦奥运大放异彩的基础。据了解，这家企业折桂伦敦奥运伸缩看台工程成定局后，已经开始把目光瞄准2016年里约热内卢奥运会—今年，大丰已经连续三次参加了巴西圣保罗的体育行业协会展会，带着印有大丰LOGO的舞台座椅，成功在2014年巴西世界杯场馆项目首轮竞标中“突围”，并以积极的准备迎接第二轮的审核。

体育器材：“亮得出”的自主品牌

“技术专攻”型的企业不止大丰一家，越来越多的的浙江体育器材企业在发展的同时迅速扩张，把“浙江创造”的品牌推向了世界。

浙江华鹰控股集团就是其中之一。在今年的伦敦奥运上，组委会准备的80多艘赛艇，都是向杭州的华鹰集团采购的。公司的产品已经提了三次价，幅度在20%左右，产品仍然供不应求，目前订单已经排到了明年年底。华鹰“掌门人”熊樟法告诉我，2010年底，华鹰集团的自主品牌“无敌牌”开始参与伦敦奥运的竞标，经过两年连续三轮的竞争胜出。熊樟法觉得，华鹰集团能够胜出，是这两年对产品技术的提升起了关键作用。

“赛艇都是手工制造，要求比较高，对船身的自重严格到以克为单位。其中如何提高赛艇的排水功能是一个国际性难题。”熊樟法解释，如何把在比赛中溅入的水排出去，一般采用的是传动棒滚动排水，但这样会增加船体的重量。为此，华鹰集团投入3000多万元人民币，请来了德国的造艇大师，通过流体力学和空气动力学等原理，研发了自动排水功能，一举在同行中胜出。

金耐斯体育用品有限公司的蹦床，也是“浙江创造”体育器材中的佼佼者。凭借生产的“高飞牌”蹦床，他们“蹦”进伦敦奥运。据了解，他们将向伦敦奥运提供包括比赛器械和练习器械在内总共11套器材因为产品质量高、使用稳定性强、售后服务好，金耐斯生产的蹦床已经先后成为无锡蹦床世界杯锦标赛、英国伯明翰第28届蹦床世锦赛、伦敦奥运测试赛等多项国际顶级大赛的“御用”产品，并获得了8项技术专利，如愿拿到了国际体联的认证证书。这次能顺利进军伦敦奥运，也是实至名归。

金耐斯董事长黄拥军说，他们的蹦床网面技术得到了国际认证，取得了专利，经过各类国际赛事的考验后成功进入伦敦奥运。最近，因为知名度提高，别家无法生产，以前从没有联系的日本国家蹦床队和澳大利亚客户也都慕名前来公司考察。

礼品设计：“想不到”的浙江智慧

其实，除了质量过硬和技术含量高的浙江产舞台座椅、浙江产体育用品之外，伦敦奥运上，还有不少浙江创造的周边礼品以精巧的设计和创意打动了老外。

浙江义乌地区，一向是体育用品的外贸大户。在2010年的南非世界杯上，义乌制造的喇叭“呜呜祖拉”成为一大热点。但当时，每个“呜呜祖拉”只赚2毛钱。今年，体育用品的生产商再次迎来商机，相比没有专利、没有技术含量、价格低廉的旗帜、喇叭、拍拍棒、拍手器等，拥有专利的高科技产品明显胜出一筹。宁波呜呜祖拉塑胶有限公司为“呜呜祖拉”注册了商标，进行了总体设计。相比于当初小作坊粗制滥造的喇叭，经由国际大师设计包装的“呜呜祖拉”显然精贵得多。公司负责人说，目前每个出口价格在4元左右，利润从5%提高到了15%左右。

曾参与设计北京奥运经典的“青花瓷”系列颁奖礼服的杭州万事利丝绸公司，也试图在伦敦延续他们的奥林匹克“丝路”。万事利精心设计了中国体育军团“出征彩”，完美结合了东西方文化特质和北京、伦敦两届奥运的璀璨之光。同时，他们还独具匠心地开发了《奥运之光》全真丝收藏书册，以来自杭嘉湖丝绸之府的上品丝绸为材质，以业内领先的丝绸工艺精心打造，装帧精美、内涵丰富。

当然，传统的浙江服饰，除了价廉物美之外，也打起了设计牌。浙江嘉兴云龙服饰有限公司就是一例。公司老总任龙说，早年，企业以生产棉质的文化衫为主，起步阶段做得还算顺风顺水，但随着浙东浙南经济的崛起，云龙面临巨大的压力。

于是，任龙确定在面料研发上找突破口。任龙的决策是成功的。在这次伦敦奥运上，云龙的球迷服被伦敦奥运的国际服装零售商看中，成功拿到了为17国12万足球迷定制球迷服的订单。球迷服的面料是云龙自己研发的，光滑柔软，从手感到色牢度，再到透气性都很棒，很多指标高于国外产品。

“我们自己研发的面料都申请了专利，而外国客户对知识产权是很看重的，他们觉得这个东西是你自己研发的，就算加你几美金也可以理解。”尝到甜头的任龙毫不掩饰对技术创新的热情。

这些故事，见证了浙江体育企业从浙江制造向浙江创造的成功蜕变。随着信息技术的突飞猛进，打造“智慧浙江”已成为网络化、信息化与市场化、城市化融合下的大势所趋。浙江最大的优势就是商业模式创新、应用市场开发和人文创新创业的优势。□

（本文照片由作者提供）

Zhejiang Products for 2012 London Olympic Games

By Qi Yongye, our special reporter

As countdown to 2012 London Olympic Games has been going on, media reports on the world sports gala have been all the rage. Unexpectedly for many, a private manufacturer in Zhejiang got on the bandwagon of suppliers and is contracted to provide telescopic seating systems for competition venues in London. The manufacturer is Dafeng, Chinas very biggest manufacturer of all kinds of seating systems for stadiums, auditoria, theaters, airports, lounges, dining rooms and multi-functional halls. One number may best define how big Dafeng operates: its telescopic seating system accounts for 95% of the market in China. The manufacturers seating systems can now be seen across China and overseas.

Founded in 1991, Dafang started as a small-time manufacturer of parts for theater stages. The breakthrough product that put Dafeng on the national stage is seats. At present, 95% of television networks in China at national, provincial, municipal levels use seats made by Dafeng. Movie houses in Hollywood, Athens, and Tokyo also use seats from Dafeng. In 2004, seven sports venues in Athens were equipped with seating systems provided by Dafeng.

As a seating system producer, Dafeng began to make itself established gradually in the late 1990s and the early 2000. Dafeng is ambitious. It did not rest on the laurels of seat making. Started in 2001, the manufacturer invested heavily in developing a new product line: stage equipment. It set up design institutes and technology centers in Hangzhou and Beijing respectively. About 300 professionals with senior and intermittent titles are engaged in product research and development. Since 2000, Dafeng has been plowing 5% of the annual sales revenue back to product research and development. It has partnered with stage equipment manufacturers in Japan and Germany.

In 2004, Dafang qualified as Chinas first class-A designer for stage equipment, lighting and acoustics. In 2005, it obtained a class-A certification for doing stage equipment projects. The company developed a special elevator stage technology in 2005, which in 2006 was included as part of the State Torch Project. The technology is widely believed to be the worlds best.

In 2006, Dafeng won bids for making stages for National Stadium in Beijing and Shenyang Stadium. In 2007, Dafeng won bids for seating systems for two major stadiums at China National Olympic Sports Center, the major venues for 2008 Beijing Olympic Games. Since then, Dafeng has made more and more international appearances.

Dafeng is not the only manufacturer that creatively manufactures its unique products for international sports events. Huaying Holding, a producer of racing boats and yachts, is another Zhejiang manufacturer whose products are engaged in 2012 London Olympic Games. Its Wudi brand racing boats are vessels designated by the organizing committee of 2012 London Olympic Games for competition. The company has an aggregate order of 80 plus racing boats for the rowing events in London. London is the third Olympic Games for Huaying.

Zhejiang Sports Goods Co Ltd is a professional business in developing, manufacturing, marketing all kinds of gymnastics equipments for both training and competition. Its best-known product line is trampolines. The company provides 11 sets of gymnastics equipment for the 2012 London Olympic Games. Before they got orders for 2012 London Olympic Games, the company supplied gymnastics equipment for the 28th world championships, 2011 FIG Trampoline Gymnastics World Cup Wuxi, Guangdong Provincial Sports Game, National Trampoline Championship, 2010 National Gymnastics Championship.

Yunlong, a sports jersey maker situated in Jiaxing, a central city in northern Zhejiang, is the maker of 120,000 football jerseys for fans of 17 countries for 2012 London Olympic Games. Yunlong beat all the competitors and got the large order primarily because the company produces patented fabrics. Patents are Yunlongs secrets of winning.

In 2010, the Vuvuzela became a symbol of 2010 FIFA World Cup in South Africa. That year, the horns heard at the football matches in South Africa and around the world were manufactured in Zhejiang. The producers, however, did not make much money out of the plastic horns. A manufacturer in Ningbo, a port city in eastern Zhejiang, has registered the trademark of the vuvuzela in Chinese and has got it redesigned. The company says that it is going to make much more money out of the vuvuzela horns it produces for the London Olympic Games.

Wensli, a silk product group, made silk garments for Chinese athletes at 2008 Beijing Olympic Games, goes all out this year again for Chinese athletes at 2012 London Olympic Games. Chinese athletes for London will be wearing the designer jerseys by Wensli. □