Ｂｏｏｋｅｄ ｕｐ ａｎｄ Ｒｅａｄｙ ｔｏ Ｇｏ

ＣＨＥＮ　ＷＥＮ

Chinese publishing giant is writing anew chapter in the U,S, market.

Abooth at the south hall of thisyear's BookExpo America (BEA)at the Los Angeles ConventionCenter has five very unusualattractions. Fuwa, the official mascotsfor August's 2008 BeijingOlympics, greet all visitorsto the China InternationalPublishing Group (CIPG)exhibit, and by all accountsthey are causing quite a stirat the largest annual booktrade show in the UnitedStates.