颜色文化——黄色

Hope and Happiness 希望与快乐

Yellow is sunshine. It is a warm color that, like red, has conflicting symbolism. On the one hand it denotes happiness and joy but on the other hand yellow is the color of cowardice and deceit.

Nature of Yellow 黄色的本性

Yellow is one of the warm colors. Because of the high visibility of bright yellow, it is often used for hazard signs and some emergency vehicles. Yellow is cheerful.

Culture of Yellow 黄色的风俗

For years yellow ribbons were worn as a sign of hope as women waited from their men to come marching home from war. Today, they are still used to welcome home loved ones. Its use for hazard signs creates an association between yellow and danger, although not quite as dangerous as red.

If someone is yellow it means they are a coward so yellow can have a negative meaning in some cultures.

Yellow is for mourning in Egypt and actors of the Middle Ages wore yellow to signify the dead. Yet yellow has also represented courage (Japan), merchants (India), and peace.

Using Yellow 黄色的使用

Although it can work as the primary color, yellow often works best as a companion to other colors. Use bright yellow to create excitement when red or orange may be too strong or too dark. Yellow can be perky.

Using Yellow with Other Colors 黄色与别的颜色的混用

Use yellow to perk up a more subdued cool palette of blues and grays. Use lemon yellow with orange to carry out a healthy, summery, citrus theme. Very pale yellows can work as neutrals alongside darker or richer colors. Yellow and blue are a high contrast, eye-popping combination. Mix yellow with neutral gray and a dash of black for a high-tech look.

For an earthy palette, especially for fall, mix yellow, olive green, and brown. While yellows and bright or light greens can be part of a natural, fruity color palette, be careful not to use colors too close in value or they will appear washed out.

Yellow Color Palettes: These color palettes feature shades of yellow mixing it up with reds,blues,greens,browns,and other neutrals for earthy, sophisticated,and psychedelic looks.

Language of Yellow 表示“黄色”的短语

The use of yellow in familiar phrases can help a designer see how their color of choice might be perceived by others,both the positive and negative aspects.

※ Good yellow

Yellow ribbon—hope, support, remembrance

Mellow yellow—laid back, relaxation

※ Bad yellow

Yellow or Yellow streak or Yellow-bellied—cowardice or coward

Yellow journalism—irresponsible reporting

Yellow Words: These words are synonymous with yellow or represent various shades of the color yellow.

Lemon, yellow ocher, golden, saffron, cream, topaz, mellow yellow.